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Peak–End Rule: Use to Your Advantage

by Alita Joyce
3 minute video

Summary:Users largely judge their experience with your product or service on two data points: the peak and the end.


Related Article:The Peak–End Rule: How Impressions Become Memories

Cognitive biases change the way that we recall past events.The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends.