Full day training course offered atThe 万博官网manbetx下载UX Conference London
Course Date: April 05,2019寄存器
For usability and user experience professionals,much of our decision-making has traditionally been driven by empirical data derived via qualitative research — if we are lucky!与UX决策相关的所有摩擦（例如，万博官网manbetx下载angryHiPPOS令设计师失望，manbetx官方网站手机版刺激性IAS），quantitative data-driven decisions are very attractive.And getting attention from business executives and those who hold the purse-strings can be much easier when you've got quantifiable data to support your findings and recommendations.
In this course,we will outline the types of data that are available,他们可以回答的问题，以及如何将这些问题纳入设计过程，并补充现有的定性研究方法。manbetx官方网站手机版
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Simon Fraser University
请注意:This course is not intended to provide instruction regarding how to use particular analytics packages.
- Why use analyticsanduser research?
- How can analytics help 万博官网manbetx下载UX folks?
- Case studies of success using analytics data from 万博官网manbetx下载UX teams in various organizations
- 万博官网manbetx下载UX Discovery
- 战略指导：证明项目的合理性，验证角色，informing customer journeys maps,收集设计策划所需的背景资料manbetx官方网站手机版
- 万博官网manbetx下载UX Optimization
- 健康监测：确定目标，Signals,and Metrics to develop an ongoing measurement plan to track Key Performance Indicators (KPIs) that indicate if there are 万博官网manbetx下载UX issues
- Experimentation: Running and evaluating A/B and multivariate tests to improve results via different manbetx官方网站手机版design and content variations
- Project Metrics: Determining project-specific metrics that can be measured before and after implementation to ensure satisfaction with your deliverables
- Micro conversions indicating process milestones toward a macro conversion or secondary actions that indicate potential future macro conversions
- Custom variables to track characteristics of users,sessions and particular pages people interact with to be used for more advanced analysis
- Event tracking to capture actions users take within web pages such as downloading a document,interacting with a calculator,watching a video,filling out form fields,等。
- Metrics terminology and 万博官网manbetx下载UX value/interpretations
- Unique visitors
- Bounce rate
- Exit rate
- Storytelling with data (versus reports and dashboards)
- Report manipulation tools
- Navigation Summary
- In-page analytics
The course is mainly in lecture format with lots of case studies and a few exercises to reinforce the learned principles and guidelines. Opportunities to ask questions and get answers.
NN/g offers two courses that focus on quantitative 万博官网manbetx下载UX methods,but these courses address two different types of data collection:
- Analytics and User Experience，the course described on this page,包括被动收集的数据的使用recording all user actions on a live website or application.分析这一大量数据中的趋势和异常值可以识别用户体验机会，并评估用户体验设计的成功。万博官网manbetx下载manbetx官方网站手机版
- Measuring 万博官网manbetx下载UX是一门侧重于manbetx官方网站手机版designing and analyzing quantitative usability studies，代表用户执行分配任务的示例。本课程为您提供了工具，让您了解在任何给定的定量研究中，您可以信任多少结果。While some of those tools can be applied to analyzing analytics data,Measuring 万博官网manbetx下载UXpresents them in the context of controlled usability studies.
Both of these methods can be applied to a variety of different websites and applications.Analyticsdata comes from a larger group of users in uncontrolled,但现实生活中的情况。Quantitative usability studiesallow you to put a number on your site's usability and gather more in-depth and specific information about which tasks are easy or difficult to perform on your site.（如果你真的想彻底，use both methods — taking both courses — and triangulate the findings.)
万博官网manbetx下载UX Certification Credit
万博官网manbetx下载UX Certification Credit
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“我真的很喜欢这门课。我的组织一直在努力将分析和可用性研究/测试结合起来。I feel I can take a lot away from this course to bridge the gap my organization has been experiencing up until this point."
"Excellent overview of the landscape of metrics that are important to architects,manbetx官方网站手机版设计师，信息战略家，数据科学家。实用的，actionable insights."
凯瑟琳·怀特是尼尔森·诺曼集团的数字战略总监。manbetx官网手机登陆她与客户合作，评估包括技术在内的各种行业的网站用户体验和信息架构，telecommunications,and media,as well as corporate intranets.她进行了可用性研究，眼睛跟踪用户研究，对美国移动设备用户的研究，Europe,Asia,和澳大利亚。Her user studies have included general audiences as well as specific consumer types,业务部门，children,and seniors.了解更多关于凯瑟琳的信息.