Full day training course offered atThe 万博官网manbetx下载UX Conference London
Course Date: April 01,2019Register
Are you solving the right problem?Despite our best efforts,we make assumptions about user needs.However,breakthrough solutions are only successful when they solve a real user problem: even if you solve the wrong problem extremely well,you'll end up with a useless product.To manbetx官方网站手机版design useful,transformational products we must understand the perspectives of the people whose experience we are shaping.
Learn how to identify pain points through as-is scenario mapping.Connect these pain points with existing insights and research to define an actionable problem statement—a needs statement—that focuses on your deliverable's goal.
Leverage the needs statements created to generate new,compelling manbetx官方网站手机版design concepts in the form of big idea vignettes and storyboards.Converge and prioritize your manbetx官方网站手机版designs to yield higher quality solutions,leaving with specific action items for your team to pursue.
"This is a really entertaining and high quality crash course.Everybody should follow this.High information density,but worth it."
- Opportunities presented when understanding your users and their work
- Using scenario maps to connect the dots
- Make sense of scattered research and insights
- Align on user and focus
- As-is scenario (journey) mapping
- Understanding the user's pain points
- Identifying the inefficiencies
- Pinpointing areas of opportunity
- Crafting meaningful needs statements
- Determining what area is most effective to focus on
- Establishing a point of view for your deliverable
- Anatomy of an effective needs statement
- Who,what,so that
- Using needs statements to generate big ideas
- Focusing on the to-be scenario
- Feature vs.Idea
- "Kinda-like" approach
- Quick sketching tactics
- Effective storyboard techniques
- Using appropriate levels of fidelity
- Discussing complex experiences in a distilled manner
- Comic book approach
- How to converge and remix
- Prioritization and Evaluation
- Prioritization grids and affinity maps
- Evaluating ideas based on importance and feasibility
- Identifying no brainers vs.big bets
- How to maintain momentum
- Planning activities
- Action Items
The course is a participatory workshop.You will learn through practice.Short lecture segments to introduce manbetx官方网站手机版design thinking methods.
The course also includes
- manbetx官方网站手机版Design thinking case studies
- Hands-on exercises with feedback from the instructor
- Materials for ideation and prioritization activities
- Opportunities to ask questions and get answers
万博官网manbetx下载UX Certification Credit
万博官网manbetx下载UX Certification Credit
"I have attended several conferences and certification courses for Agile,万博官网manbetx下载UX,content strategy,etc.This course is the most informative and interactive workshop I have ever attended for generating and refining manbetx官方网站手机版design ideas.Sarah is a brilliant facilitator who brings the workshop and its contents to life."
Josh Luedicke,Birkman Intl.
"Therese did a great job moving us to manbetx官方网站手机版design thinking having us step through the parts of the process in small group activities throughout the entire day.Time flew by.And ideas and steps were cemented into place well."
"This course was extremely informative.We do manbetx官方网站手机版design thinking workshops at work but this was more in depth and had many take-a-ways.I liked that Sarah has so much advice on how we can bring this information back and apply it.I would recommend this to almost anyone in technology."
Nicole Kim,Quicken Loans
"Sarah's DT workshop was certainly not my first,but definitely the best I participated in so far.She was able to handle a huge group of participants in an extremely motivating,professional and high quality way.Timing was perfect and group's energy level stayed high at all times.Being experienced in DT myself already,I was still able to learn a lot,re-emphasise my knowledge and learn new perspectives.Thanks a lot!"
Sarah Gibbons is Nielsen manbetx官网手机登陆Norman Group's Chief manbetx官方网站手机版Designer.She works at the intersection of manbetx官方网站手机版design research,strategy,and user experience manbetx官方网站手机版design.Read more about Sarah.