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Specific link text sets sincere expectations and fulfills them,and is substantial enough to stand alone while remaining succinct.
Labels for commands should be brief,informative,rely on verbs and adjectives,and avoid branded terms.Command shortcuts must limit the number of modifiers and follow standard conventions.
The language used in interfaces influences the decisions that our users will make.Manipulative copy nudges users towards making choices that are against their best interests.
Start content with the most important piece of information so readers can get the main point,regardless of how much they read.This style of writing is perfectly suited to writing for the web.
Eyetracking research shows that people scan webpages and phone screens in various patterns,one of them being the shape of the letter F.Eleven years after discovering this pattern,we revisit what it means today.
Repeatedly scanning the same content can indicate confusion or engagement.Often,it happens because users' expectations are not met.
Professionals want clear,concise information devoid of unnecessary jargon or complex terms.Plain language is a necessity and benefits both consumers and organizations.
A generic Get Started call-to-action attracts clicks,but also misleads users and acts as a roadblock for those looking to get information about the company.
To appeal to experts,provide concise titles and summaries,use clear headings,charts and figures,and don't overdo visual manbetx官方网站手机版design.
These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility.Professionals want content that is easy to scan,factual,and verifiable.
Bullet points help break up large blocks of text,make complex manbetx官网手机登陆articles and blog posts easier to grasp,and make key information stand out.
Well-written,short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.
Readers can understand short,simple text content on mobile devices just as well as on computers,but they slow down when reading difficult text on mobile.
International B2B sites should demonstrate regional presence,adapt to local conventions,and ensure that localized sites are consistent with a main site.
- How People Read on the Web: The Eyetracking Evidence
- Strategic manbetx官方网站手机版Design for Frequently Asked Questions
- Social Media User Experience
- PR on Websites