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Topic:为网络写作

  • Better Link Labels: 4Ss for Encouraging Clicks

    Specific link text sets sincere expectations and fulfills them,and is substantial enough to stand alone while remaining succinct.

  • UI Copy: 万博官网manbetx下载UX Guidelines for Command Names and Keyboard Shortcuts

    Labels for commands should be brief,informative,rely on verbs and adjectives,and avoid branded terms.Command shortcuts must limit the number of modifiers and follow standard conventions.

  • Interface Copy Impacts Decision Making

    The language used in interfaces influences the decisions that our users will make.Manipulative copy nudges users towards making choices that are against their best interests.

  • Establishing Tone of Voice

    Learn how to establish tone of voice in your experience and evaluate the impression your copy leaves on users.

  • Why Chunking Content is Important

    Chunking makes content easier to comprehend and remember.Chunking text help users understand the relationship between content elements and information hierarchy.

  • Translation and Localization

    The language of your product is important when communicating with a global audience.Translation and localization are two different levels of adaptation.

  • Plain Language For Everyone,Even Experts

    In our usability study with domain experts,we discovered that even highly educated readers crave succinct information that is easy to scan,just like everyone else.

  • Inverted Pyramid: Writing for Comprehension

    Start content with the most important piece of information so readers can get the main point,regardless of how much they read.This style of writing is perfectly suited to writing for the web.

  • Writing Digital Copy for Specialists vs.普通的观众

    All people prefer web content that is digestible,but domain experts have shared knowledge that changes the rules of plain language.

  • F-Shaped Pattern of Reading on the Web: Misunderstood,But Still Relevant (Even on Mobile)

    Eyetracking research shows that people scan webpages and phone screens in various patterns,one of them being the shape of the letter F.Eleven years after discovering this pattern,we revisit what it means today.

  • Exhaustive Review or "I Can't Believe It's Not There" Phenomenon: Evidence from Eyetracking

    Repeatedly scanning the same content can indicate confusion or engagement.Often,it happens because users' expectations are not met.

  • Plain Language Is for Everyone,Even Experts

    Professionals want clear,concise information devoid of unnecessary jargon or complex terms.Plain language is a necessity and benefits both consumers and organizations.

  • F-Pattern in Reading Digital Content

    Eyetracking research shows people read Web content in the F-pattern.The results highlight the importance of following guidelines for writing for the Web.

  • "Get Started" Stops Users

    A generic Get Started call-to-action attracts clicks,but also misleads users and acts as a roadblock for those looking to get information about the company.

  • How to Present Scientific Findings Online

    To appeal to experts,provide concise titles and summaries,use clear headings,charts and figures,and don't overdo visual manbetx官方网站手机版design.

  • Writing Digital Copy for Domain Experts

    These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility.Professionals want content that is easy to scan,factual,and verifiable.

  • 7 Tips for Presenting Bulleted Lists in Digital Content

    Bullet points help break up large blocks of text,make complex manbetx官网手机登陆articles and blog posts easier to grasp,and make key information stand out.

  • Microcontent: A Few Small Words Have a Mega Impact on Business

    Well-written,short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.

  • Reading Content on Mobile Devices

    Readers can understand short,simple text content on mobile devices just as well as on computers,but they slow down when reading difficult text on mobile.

  • International B2B Audiences: Top 5 Ways to Improve Your Site for Global Users

    International B2B sites should demonstrate regional presence,adapt to local conventions,and ensure that localized sites are consistent with a main site.

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