Presenting Company Information on Corporate Websites and in About Us Sections
People visit the About Us section of a website to understand the company's purpose and mission,and decide whether to trust the organization.Our studies show that companies are missing critical opportunities to connect with visitors through their websites.
This253-pagereport presents70 manbetx官方网站手机版design guidelinesbased on our usability research.Discussions and209 screenshot illustrationssupplement our findings.
This 2nd edition contains additional recommendations,increasing from 50 to 70 guidelines,with an expanded section on featuring videos on About Us pages.
The information in this report is based on usability studies.Representative users tested 63 websites selected to cover a range of organizations,including large,medium,and small-sized companies as well as non-profit organizations and government agencies.