Presenting Company Information on Corporate Websites and in About Us Sections

2nd Edition

Report book cover

People visit the About Us section of a website to understand the company's purpose and mission,and decide whether to trust the organization.Our studies show that companies are missing critical opportunities to connect with visitors through their websites.

This253-pagereport presents70 manbetx官方网站手机版design guidelinesbased on our usability research.Discussions and209 screenshot illustrationssupplement our findings.

Topics covered

  • Description of user behaviors on corporate sites so that you can adapt your manbetx官方网站手机版design to match user expectations
  • Trends in About Us usability
  • Overviews: Providing key context
  • Reasons for explaining yourself
  • Connecting to users
  • Brands influence perception
    • Well–known brands
    • Lesser–known brands
  • Checklist of 70 manbetx官方网站手机版design recommendations for improving the About Us areas of websites
    • First impressions: The first 30 seconds
    • Company information
    • History and timelines
    • Business philosophy
    • Executive members
    • Social responsibility
    • Awards and recognition
    • Contact information
    • Customer service
    • Non-profit and charitable organizations
    • Graphics and multimedia
    • Usability basics
  • Methodology

What's new in the 2nd Edition?

This 2nd edition contains additional recommendations,increasing from 50 to 70 guidelines,with an expanded section on featuring videos on About Us pages.

Research method

The information in this report is based on usability studies.Representative users tested 63 websites selected to cover a range of organizations,including large,medium,and small-sized companies as well as non-profit organizations and government agencies.