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On-DemandOnline Seminar

Building a 2.0

Making Big Changes Without Causing Big Waves

Max Talbot-Minkin Vice President of Product and manbetx官方网站手机版Design,TodayTix

Recorded October 2017
60 minutes

Often companies are faced with a dilemma between remanbetx官方网站手机版designing something from scratch or continuing to iterate on their existing product.Although remanbetx官方网站手机版designs are a minefield of potential customer outrage,sometimes they are the right tool for the job to move the needle and modernize your product.By planning carefully,ensuring you're solving for user needs,and involving real users throughout the process,you can mitigate the risk of a remanbetx官方网站手机版design and maximize its potential.

In the case study,learn why TodayTix decided to do a remanbetx官方网站手机版design,how the product team orchestrated the massive project,and how they pulled it off without upsetting the company's millions of customers.By engaging the right stakeholders and keeping users involved in every step of the visioning and manbetx官方网站手机版design process,TodayTix developed and launched a human-centered remanbetx官方网站手机版design that was not only met with a positive reception by users but also resulted in increased sales and conversions overnight.


  • How to choose between iterative manbetx官方网站手机版design and starting from scratch
  • How to vet your ideas and make sure you're choosing the right path
  • How to involve users in a non-superficial way
  • How to educate customers and bring them on board

Topics Covered

  • Selecting a path forward
  • Why remanbetx官方网站手机版designs fail
  • Scoping and planning your project
  • Identifying stakeholders
  • Identifying user needs
  • How to do true user involvement
  • The importance of testing
  • Release and rollout
  • TodayTix remanbetx官方网站手机版design case study and results
  • Your recording will be available for viewing as soon as payment is processed.
  • The link to view the online seminar will be emailed to the address used for registration.

View this recording

Recorded October 2017
60 minute online seminar


VP of Product and manbetx官方网站手机版Design,and founding member of TodayTix— the mobile app providing access to last-minute theater tickets at the best price available — Max is responsible for customer experience,product management,and UI/万博官网manbetx下载UX.He is also chief IT administrator.Prior to TodayTix,Max was an innovation and strategy consultant for Samsung and Adidas at ReD Associates.He holds a Computer Science from Columbia University and a Master of manbetx官方网站手机版Design and MBA from the Illinois Tech Institute of Design in Chicago.

Recorded October 2017

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Max Talbot-Minkin

Vice President of Product and manbetx官方网站手机版Design,TodayTix