Research Methods Courses

  • Attend NN/g courses at the万博官网manbetx下载UX Conference,or arrangeIn-House Trainingfor your team.

  • User Research Methods: From Strategy to Requirements to manbetx官方网站手机版Design

    How to pick the best 万博官网manbetx下载UX research method for each stage in the development process

    • Learn about the importance of non-traditional (lab-based) user research methodologies
    • Determine which methodology to use for your projects and when it's most appropriate
    • Experiment with research methodologies through hands-on exercises
  • Analytics and User Experience

    Interpreting data trends in conversions,pageviews,and other user actions to identify opportunities and guide 万博官manbetx官方网站手机版网manbetx下载UX design

    • How to complement traditional 万博官网manbetx下载UX/Usability qualitative testing methods with analytics data
    • Understanding 万博官网manbetx下载UX interpretations of key analytics metrics
    • Figuring out where to start with analytics
  • Usability Testing

    Do-it-yourself user tests: Plan,conduct,and analyze your own studies,using in-person,remote,or online methods

    • Learn how to set up and conduct your own usability studies so you can do them anytime,在任何地方
    • Fine-tune your facilitation skills with expert guidance
    • Take home sample study plans and research materials to help you conduct your own studies
  • Journey Mapping to Understand Customer Needs

    Learn the process for capturing and communicating 万博官网manbetx下载UX insights across complex interactions

    • Determine when to apply journey mapping as a manbetx官方网站手机版design tool,and how to convince others of its merit
    • Learn how to gather and compile research into truthful narratives,and find out which research methods are best for the journey mapping process
    • Understand how to visualize findings in the end visual and use that artifact to communicate your insights to others
  • Personas: Turn User Data Into User-Centered manbetx官方网站手机版Design

    Successfully turn user data into user interfaces.Learn how to create,maintain and utilize personas throughout the 万博官manbetx官方网站手机版网manbetx下载UX design process.

    • How to turn complex user data into effective user personas
    • Time-tested techniques for embedding them into your manbetx官方网站手机版design process
  • Wireframing and Prototyping

    Quick and cost-effective technique for identifying major usability issues early with sketches and paper.Perfect fit for Agile and Lean processes

    • Learn techniques for discovering usability issues early and shortening development time
    • Discover how paper prototyping can facilitate creativity and build consensus among team members
    • Conduct your own quick usability tests using wireframes and prototypes
  • The One-Person 万博官网manbetx下载UX Team

    Usability techniques and strategies to maximize your impact when you are the sole 万博官网manbetx下载UX specialist on your project or in your organization

    • Learn how to structure your user-centered manbetx官方网站手机版design research in a cost-effective way
    • Review more than 15 research methods that can be run quickly and inexpensively
    • Learn how to prioritize your time to maximize your value to the company instead of being spread too thin
    • Determine how to communicate and sell your results in your organization to get future funding
  • Measuring 万博官网manbetx下载UX and ROI

    Use metrics from quantitative research to demonstrate improvements

    • Connect manbetx官方网站手机版design improvements to your specific business goals,and demonstrate return on investment for 万博官网manbetx下载UX activities
    • Learn about the most popular quantitative methodologies for 万博官网manbetx下载UX and when to use them
  • How to Interpret 万博官网manbetx下载UX Numbers: Statistics for UX

    When research data should be trusted;how to set up quantitative studies;what statistics to use when

    • Learn when numbers obtained from research studies should be trusted and when they're likely to be due to chance
    • Learn how to manbetx官方网站手机版design quantitative studies and what influences their soundness
    • Learn which statistical tests you should run to determine the significance of your 万博官网manbetx下载UX numbers
  • User Interviews

    Advanced techniques to uncover values,motivations,and desires

    • How and when to perform user interviews to gain in-depth insights about your users
    • What can be learned by asking users;what can't be learned;how to avoid bias
    • How to plan and conduct user interviews
    • Analyzing qualitative interview data and reporting findings
  • Assessing 万博官manbetx官方网站手机版网manbetx下载UX Designs Using Proven Principles

    Generate insights,product scorecards and competitive analyses,even when you don't have access to user data

    • Apply your 万博官网manbetx下载UX knowledge to analyze user interfaces according to best practices,generating improvements and assessments of current manbetx官方网站手机版design quality
    • Produce product scorecards using data as well as expert analysis;compare your 万博官网manbetx下载UX with competing products
    • Track and manage 万博官网manbetx下载UX quality over time through scorecards