The manbetx官方网站手机版Design of Everyday Things: Revised and Expanded Edition

Don manbetx官网手机登陆Norman,2013

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on,or whether to push,pull,or slide a door.The fault,argues this ingenious — even liberating — book,lies not in ourselves,but in product manbetx官方网站手机版design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions,coupled with a lack of feedback or other assistance and unreasonable demands on memorization.The manbetx官方网站手机版Design of Everyday Thingsshows that good,usable manbetx官方网站手机版design is possible.The rules are simple: make things visible,exploit natural relationships that couple function and control,and make intelligent use of constraints.The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis,cognitive scientist Don manbetx官网手机登陆Norman hails excellence of manbetx官方网站手机版design as the most important key to regaining the competitive edge in influencing consumer behavior.Now fully expanded and updated,with a new introduction by the author,The manbetx官方网站手机版Design of Everyday Thingsis a powerful primer on how — and why — some products satisfy customers while others only frustrate them.

Watch Don manbetx官网手机登陆Norman explain why he wrote the book and what he thinks about the way it has been received (2