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Katie Sherwin

Katie Sherwin is a Senior User Experience Specialist with Nielsen manbetx官网手机登陆Norman Group.She specializes in helping organizations utilize principles of user-centered manbetx官方网站手机版design and strategic communication to achieve their goals.Read more about Katie.

manbetx官网手机登陆Articles and Videos

  • Hierarchy of Trust: The 5 Experiential Levels of Commitment

    Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them.The trust pyramid has 5 distinct levels of user commitment,each with separate manbetx官方网站手机版design requirements before users will give a website what it wants.

  • User Intent Affects Filter manbetx官方网站手机版Design

    Results pages that refresh too soon or shift the page position disrupt the filtering process.manbetx官方网站手机版Design filters and facets to offer a smooth user experience.

  • "Learn More" Links: You Can Do Better

    The phrase ‘Learn More' is increasingly used as a crutch for link labels.But the text has poor information scent and is bad for accessibility.With a little effort,transform this filler copy into descriptive labels that help users confidently predict what the next page will be.

  • What Spoilers Teach Us About manbetx官方网站手机版Designing for Different User Tasks

    manbetx官方网站手机版Designers must aim to understand and accommodate different user goals.When accommodations aren't feasible,choose manbetx官方网站手机版designs that support the most common user scenarios.For example,subscribers to online TV streaming services have different viewing preferences,and manbetx官方网站手机版designs need to take those into consideration.

  • Audience-Based Navigation: 5 Reasons to Avoid It

    Role-based IAs increase cognitive effort and user anxiety.Clear language and mutually exclusive categories reduce the chance of harming the user experience.

  • Screen Readers on Touchscreen Devices

    People who are blind or have low vision must rely on their memory and on a rich vocabulary of gestures to interact with touchscreen phones and tablets.manbetx官方网站手机版Designers should strive to minimize the cognitive load for users of screen readers.

  • Low-Contrast Text Is Not the Answer

    Low-contrast text may be trendy,but it is also illegible,undiscoverable,and inaccessible.Instead,consider more usable alternatives.

  • Password Creation: 3 Ways To Make It Easier

    By making password requirements visible upfront,allowing users to unmask the password,and showing a strength meter,manbetx官方网站手机版designers can improve the frustrating user experience of creating a password.

  • Pop-ups and Adaptive Help Get a Refresh

    Presenting adaptive help in a small overlay can make it faster to find answers to simple questions,but the tradeoffs of obscuring the page and failing to predict user needs may not be worthwhile.

  • Scoped Search: Dangerous,but Sometimes Useful

    Restricting search to a specific area of a website can provide better results,faster.But users overlook,misunderstand,and forget about the search scope.

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