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Kate Moran

Kate Moran is a User Experience Specialist with Nielsen manbetx官网手机登陆Norman Group.She conducts research and leads training seminars to help digital product teams expand and improve their 万博官网manbetx下载UX practice. Her research findings and recommendations are informed by her background in informatiomanbetx官方网站手机版n theory and design,as well as her development experience.Read more aboutKate.

@kate__moran

manbetx官网手机登陆Articles and Videos

  • Flat UI Elements Attract Less Attention and Cause Uncertainty

    Flat interfaces often use weak signifiers.In an eyetracking experiment comparing different kinds of clickability clues,UIs with weak signifiers required more user effort than strong ones.

  • Troubleshooting Group Ideation: 10 Fixes for More and Better 万博官网manbetx下载UX Ideas

    Groups can bias individuals and impact collaborative ideation.A focus on getting as many ideas as possible can mitigate some of the negative group effects.

  • How to Present Scientific Findings Online

    To appeal to experts,provide concise titles and summaries,use clear headings,charts and figures,and don't overdo visual manbetx官方网站手机版design.

  • Analytics vs.Quantitative Usability Testing

    Both 万博官网manbetx下载UX research techniques help you gain quantitative insight into user behavior.However,numbers aren't just numbers: the information you get from each method differs,as do the manbetx官方网站手机版design action items resulting from collecting each type of numbers.

  • Social Media and Millennials

    Kate Meyer summarizes her user research on how companies can appeal to social media natives.

  • Stop Shaming Your Users for Micro Conversions

    Manipulinks make users feel bad about themselves in order to convince them to accept an offer or sign up for a newsletter.

  • Writing Digital Copy for Domain Experts

    These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility.Professionals want content that is easy to scan,factual,and verifiable.

  • Ideation Is for Chumps

    Many 万博官manbetx官方网站手机版网manbetx下载UX designers waste precious time and effort generating multiple possible solutions when an idea is already right in front of them.

  • Flat-manbetx官方网站手机版Design Best Practices

    Avoid the negative side effects of flat manbetx官方网站手机版design by clearly differentiating between clickable and unclickable elements.

  • Comparison Tables for Products,Services,and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

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