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Kate Kaplan

Kate Kaplan is a User Experience Specialist at Nielsen manbetx官网手机登陆Norman Group.She specializes in the application of human-centered manbetx官方网站手机版design and research practices to enterprise 万博官网manbetx下载UX challenges.

Prior to joining NN/g,Kate was VP of Strategy at the digital marketing agency Centerline Digital,where she led a cross-disciplinary team of 万博官manbetx官方网站手机版网manbetx下载UX designers,content strategists and digital marketers in solving complex problems for high-technology B2B organizations,such as IBM,GE and National Instruments.

@katewkaplan

manbetx官网手机登陆Articles and Videos

  • Brand Is Experience in the Digital Age

    Brand is a perception of value resulting from the sum of a customer's experiences,made up of visual,tonal,and behavioral brand components,often shaped by 万博官网manbetx下载UX.

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