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Jakob Nielsen

Jakob Nielsen,Ph.D.,is a User Advocate and principal of the Nielsen manbetx官网手机登陆Norman Group which he co-founded with Dr.Donald A.manbetx官网手机登陆Norman (former VP of research at Apple Computer).Dr.Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods,including heuristic evaluation.He holds 79 United States patents,mainly on ways of making the Internet easier to use.Read more about Jakob.

manbetx官网手机登陆Articles and Videos

  • Salary Trends for 万博官网manbetx下载UX Professionals

    Over the last several years,entry-level 万博官网manbetx下载UX salaries have dropped,while pay for experienced user experience staff has been more stable.(Updated to 2019.)

  • Use Specialized Language for Specialized Audiences

    B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences' jargon to communicate more precisely and professionally.

  • Time with Users: Set Personal and Company Goals

    To develop 万博官网manbetx下载UX insights and skills,define how many hours you should spend observing actual user behavior each year.Junior staff need more hours;senior people can get by with fewer annual user-exposure hours.

  • Demonstrate Thinking Aloud by Showing Users a Video

    Show a 1-minute demo video to your test participants to teach them how to think aloud in a usability study and give you more useful information.

  • Icon Classification: Resemblance,Reference,and Arbitrary Icons

    The tighter the mapping between icons and the thing they represent,the easier they are to understand,but standardization can also make an icon easy.

  • User Experience Career Advice: How to Learn 万博官网manbetx下载UX and Get a Job

    Across a thousand 万博官网manbetx下载UX professionals we found high job satisfaction and extreme diversity in terms of hugely varying educational background,210 job titles,and wide-ranging work roles and activities.

  • 10 Best Intranets of 2014

    Intranet team sizes continue to grow at a slow but steady pace,while smaller organizations are producing the best intranets.Focusing on Agile development and wireframing methods,intranet teams are completing manbetx官方网站手机版design and deployment within much shorter timeframes.

  • Conversion Rates

    Increased conversion is one of the strongest ROI arguments for better user experience and more user research.Track over time,because it's a relative metric.

  • Homepage Real Estate Allocation

    Websites spend too little homepage space on content of interest to users and fail to utilize modern screen sizes.

  • The Halo Effect

    The "halo effect" is when one trait of a person or thing is used to make an overall judgment of that person or thing.It supports rapid decisions,even if biased ones.

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