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Jakob Nielsen

Jakob Nielsen,Ph.D.,is a User Advocate and principal of the Nielsen manbetx官网手机登陆Norman Group which he co-founded with Dr.Donald A.manbetx官网手机登陆Norman (former VP of research at Apple Computer).Dr.Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods,including heuristic evaluation.He holds 79 United States patents,mainly on ways of making the Internet easier to use.Read more about Jakob.

manbetx官网手机登陆Articles and Videos

  • Less Is More

    Having a feature-rich interface can make navigation difficult to learn and overly complex.

  • Small vs.Big User Studies — What's Best?

    Jakob Nielsen answers an audience question about small and large usability studies.Which of these will improve your user interface manbetx官方网站手机版design the most?(From the 万博官网manbetx下载UX Conference in London.)

  • Mega Menus Work Well for Site Navigation

    Large,rectangular menus group navigation options to eliminate scrolling and use typography,icons,and tooltips to explain users' choices.

  • History Tells Us to Keep the Focus on Data

    Jakob Nielsen shares how history tells us to keep the focus on data (From the 万博官网manbetx下载UX Conference in London.)

  • How to Overcome Resistance to 万博官网manbetx下载UX

    A gradual approach is most effective for introducing 万博官网manbetx下载UX methods to an organization that hasn't yet adopted user-experience practices.

  • Microcontent: A Few Small Words Have a Mega Impact on Business

    Well-written,short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.

  • How to Maximize User Research Insight (Keynote address)

    Increase the reliability and validity of your research findings by incorporating multiple research techniques and following study-manbetx官方网站手机版design best practices,as explained by Jakob Nielsen at the 万博官网manbetx下载UX Conference in Las Vegas.

  • Web 万博官网manbetx下载UX 2016 vs 2004 (Keynote address)

    Jakob Nielsen presents a rare longitudinal study of 12 years' evolution in web usability,from the 万博官网manbetx下载UX Conference in London.

  • "manbetx官方网站手机版Designers Propose,Users Dispose"

    Jakob Nielsen concludes his Web 万博官网manbetx下载UX keynote with comments on the relatmanbetx官方网站手机版ive power of designers and users,at the 万博官网manbetx下载UX Conference in Las Vegas.

  • Why Is It That [Some] manbetx官方网站手机版Designers Get It so Wrong?

    Jakob Nielsen answers an audience question about why some manbetx官方网站手机版designers keep making 万博官网manbetx下载UX mistakes like including design elements that are ignored due to banner blindness,from the 万博官网manbetx下载UX Conference in London.

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