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Aurora Harley

Aurora Harley is a Senior User Experience Specialist with Nielsen manbetx官网手机登陆Norman Group.Aurora's research and consulting experience includes organizations in a variety of industries,such as ecommerce,travel,healthcare,and B2B (business-to-business).She also conducts independent research for NN/g,and regularly leads training courses on mobile usability,万博官网manbetx下载UX strategies,psychology and 万博官网manbetx下载UX,and analytics.Aurora combines her background in front-end web development and 万博官manbetx官方网站手机版网manbetx下载UX design to inform her work,creating effective manbetx官方网站手机版designs that balance technical,business,and user needs.Read more about Aurora.

@aurorararara

manbetx官网手机登陆Articles and Videos

  • Multivariate vs.A/B Testing: Incremental vs.Radical Changes

    Radical remanbetx官方网站手机版designs are best tested using an A/B experiment,while multivariate tests indicate how various UI elements interact with each other and support incremental improvements to a manbetx官方网站手机版design.

  • Yes,Icons Need Text Labels

    Universal icons are rare.To help overcome the ambiguity that almost all icons face,a text label must be present alongside an icon to clarify its meaning.

  • 万博官网manbetx下载UX Expert Reviews

    Expert reviews involve the analysis of a manbetx官方网站手机版design by a 万博官网manbetx下载UX expert with the goal of identifying usability problems and strengths.

  • Turning Analytics Findings Into Usability Studies

    Tips for translating 万博官网manbetx下载UX issues found in analytics into user research.Analytics tell you what customers are doing,but not why they are doing it.Pairing analytics and user research will provide you with clearer answers.

  • Variations on Practiced Patterns Cause Mistakes

    Past experiences and repeated practice inform user expectations.Deviations from a learned routine lead to user errors.

  • Ideation in Practice: How Effective 万博官网manbetx下载UX Teams Generate Ideas

    Data from 257 万博官网manbetx下载UX professionals shows that quality UX ideas come from ideating manbetx官方网站手机版early in the design cycle,drawing inspiration from user research,and working with a group.Many struggle with generating ideas because they lack time,managerial support,and a methodology for conducting effective ideation sessions.

  • Counterfeit or Credible?万博官manbetx官方网站手机版网manbetx下载UX Design for Authenticity in China

    In China,websites must work harder than in other markets to gain users' trust.Displaying the company's local presence,past client work,and being available to answer questions via online chat are critical.

  • 图标的可用性的技巧

    6 万博官网manbetx下载UX guidelines to ensure that your users recognize your icons and know what they mean.

  • "Get Started" Stops Users

    A generic Get Started call-to-action attracts clicks,but also misleads users and acts as a roadblock for those looking to get information about the company.

  • Functional Fixedness Stops You From Having Innovative Ideas

    People's blindness to alternate uses of objects limits their problem-solving capabilities and stifles creativity.Overcome functional fixedness by abstracting problems to generate outside-the-box ideas.

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