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Aurora Harley is a Senior User Experience Specialist with Nielsen manbetx官网手机登陆Norman Group.Aurora's research and consulting experience includes organizations in a variety of industries,such as ecommerce,travel,healthcare,and B2B (business-to-business).She also conducts independent research for NN/g,and regularly leads training courses on mobile usability,万博官网manbetx下载UX strategies,psychology and 万博官网manbetx下载UX,and analytics.Aurora combines her background in front-end web development and 万博官manbetx官方网站手机版网manbetx下载UX design to inform her work,creating effective manbetx官方网站手机版designs that balance technical,business,and user needs.Read more about Aurora.
Radical remanbetx官方网站手机版designs are best tested using an A/B experiment,while multivariate tests indicate how various UI elements interact with each other and support incremental improvements to a manbetx官方网站手机版design.
Expert reviews involve the analysis of a manbetx官方网站手机版design by a 万博官网manbetx下载UX expert with the goal of identifying usability problems and strengths.
Tips for translating 万博官网manbetx下载UX issues found in analytics into user research.Analytics tell you what customers are doing,but not why they are doing it.Pairing analytics and user research will provide you with clearer answers.
Past experiences and repeated practice inform user expectations.Deviations from a learned routine lead to user errors.
Data from 257 万博官网manbetx下载UX professionals shows that quality UX ideas come from ideating manbetx官方网站手机版early in the design cycle,drawing inspiration from user research,and working with a group.Many struggle with generating ideas because they lack time,managerial support,and a methodology for conducting effective ideation sessions.
In China,websites must work harder than in other markets to gain users' trust.Displaying the company's local presence,past client work,and being available to answer questions via online chat are critical.
A generic Get Started call-to-action attracts clicks,but also misleads users and acts as a roadblock for those looking to get information about the company.
People's blindness to alternate uses of objects limits their problem-solving capabilities and stifles creativity.Overcome functional fixedness by abstracting problems to generate outside-the-box ideas.