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Aurora Harley

Aurora Harley is a Senior User Experience Specialist with Nielsen manbetx官网手机登陆Norman Group.Aurora's research and consulting experience includes organizations in a variety of industries,such as ecommerce,travel,healthcare,and B2B (business-to-business).She also conducts independent research for NN/g,and regularly leads training courses on mobile usability,万博官网manbetx下载UX strategies,psychology and 万博官网manbetx下载UX,and analytics.Aurora combines her background in front-end web development and 万博官manbetx官方网站手机版网manbetx下载UX design to inform her work,creating effective manbetx官方网站手机版designs that balance technical,business,and user needs.Read more about Aurora.

@aurorararara

manbetx官网手机登陆Articles and Videos

  • Keep Your Opinions out of an Expert manbetx官方网站手机版Design Review

    Critiquing a manbetx官方网站手机版design is not the same as criticizing a design.Keep opinions out of manbetx官方网站手机版design reviews to remain objective and increase the value of the design assessment.

  • Animations Are Distracting!

    Moving UI elements attract attention,which often means distracting users from accomplishing their primary goals.Some types of animations are more distracting than others,and it's important to match how attention grabbing the motion is to the context and user needs.

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    Encourage engagement with recommendations by presenting them prominently,segmenting suggestions into clear categories,and providing methods for users to give feedback.

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    Finding addresses and location information on company websites has gotten dramatically easier,but users increasingly turn to search engines or native map apps first for this task.

  • Individualized Recommendations: Users' Expectations & Assumptions

    Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations,while accepting some inaccurate recommendations.

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  • 万博官网manbetx下载UX Guidelines for Ecommerce Homepages,Category Pages,and Product Listing Pages

    Streamline users' path to products by providing clear,differentiating product information at all levels — from the homepage to product listing pages.

  • Visibility of System Status

    Communicating the current state allows users to feel in control of the system,take appropriate actions to reach their goal,and ultimately trust the brand.

  • Check Analytics Data Before You Wreck 万博官网manbetx下载UX Priorities

    Analytics data can help supplement observations made during usability studies by providing evidence on the severity and generalizability of the issues observed.

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