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Aurora Harley is a Senior User Experience Specialist with Nielsen manbetx官网手机登陆Norman Group.Aurora's research and consulting experience includes organizations in a variety of industries,such as ecommerce,travel,healthcare,and B2B (business-to-business).She also conducts independent research for NN/g,and regularly leads training courses on mobile usability,万博官网manbetx下载UX strategies,psychology and 万博官网manbetx下载UX,and analytics.Aurora combines her background in front-end web development and 万博官manbetx官方网站手机版网manbetx下载UX design to inform her work,creating effective manbetx官方网站手机版designs that balance technical,business,and user needs.Read more about Aurora.
Moving UI elements attract attention,which often means distracting users from accomplishing their primary goals.Some types of animations are more distracting than others,and it's important to match how attention grabbing the motion is to the context and user needs.
Encourage engagement with recommendations by presenting them prominently,segmenting suggestions into clear categories,and providing methods for users to give feedback.
Finding addresses and location information on company websites has gotten dramatically easier,but users increasingly turn to search engines or native map apps first for this task.
Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations,while accepting some inaccurate recommendations.
What users *think* they know about your system will determine how they interact with the manbetx官方网站手机版design.Understand users' mental models to manbetx官方网站手机版design something that'll work well in practice.
Streamline users' path to products by providing clear,differentiating product information at all levels — from the homepage to product listing pages.
Communicating the current state allows users to feel in control of the system,take appropriate actions to reach their goal,and ultimately trust the brand.
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