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    • Journey Mapping 101

      A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

    • The Anchoring Principle

      People tend to focus on a single,initial piece of information,which influences how they estimate value and make subsequent decisions.

    • A 4 Minute 万博官网manbetx下载UX Workshop Facilitator's Guide

      As a facilitator,it's your responsibility to make sure the time spent in workshops is as productive as possible for attendees,while at the same time ensuring that you get the insights you need in order to move your project forward.

    • The Mobile Checkout Experience

      Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices.Aim to minimize the number of steps and typing,and take advantage of capabilities such as geolocation and the camera.

    • What Is manbetx官方网站手机版Design Thinking,Really?(What Practitioners Say)

      The majority of 万博官网manmanbetx官方网站手机版betx下载UX and design professionals define design thinking roughly the same,regardless of industry and experience,but there's no agreement on the specifics.

    • Animations Are Distracting!

      Moving UI elements attract attention,which often means distracting users from accomplishing their primary goals.Some types of animations are more distracting than others,and it's important to match how attention grabbing the motion is to the context and user needs.

    • The User Experience of Chatbots

      Far from being ‘intelligent',today's chatbots guide users through simple linear flows,and our user research shows that they have a hard time whenever users deviate from such flows.

    • Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements

      The NN/g website homepage now incorporates variable fonts and a wide-screen layout — 2 technical adjustments which improve the user experience for a subset of users on supported devices.

    • Observe,Test,Iterate,and Learn (Don manbetx官网手机登陆Norman)

      There isn't a next time in product development.You must always study to keep up with the product cycle.

    • Filling the Silence with Digital Noise

      Many people use digital media to avoid silence or empty time.

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    • 10 Usability Heuristics for User Interface manbetx官方网站手机版Design

      Jakob Nielsen's 10 general principles for interaction manbetx官方网站手机版design.They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

    • When to Use Which User-Experience Research Methods

      Modern day 万博官网manbetx下载UX research methods answer a wide range of questions.To know when to use which method,each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

    • Usability 101: Introduction to Usability

      What is usability?How,when,and where to improve it?Why should you care?Overview answers basic questions + how to run fast user tests.

    • Empathy Mapping: The First Step in manbetx官方网站手机版Design Thinking

      Visualizing user attitudes and behaviors in an empathy map helps 万博官网manbetx下载UX teams align on a deep understanding of end users.The mapping process also reveals any holes in existing user data.

    • 万博官网manbetx下载UX Research Cheat Sheet

      User research can be done at any point in the manbetx官方网站手机版design cycle.This list of methods and activities can help you decide which to use when.

    • When and How to Create Customer Journey Maps

      Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

    • manbetx官方网站手机版Design Thinking 101

      What is manbetx官方网站手机版design thinking and why should you care?History and background plus a quick overview and visualization of 6 phases of the manbetx官方网站手机版design thinking process.Approaching problem solving with a hands-on,user-centric mindset leads to innovation,and innovation can lead to differentiation and a competitive advantage.

    • The Distribution of Users' Computer Skills: Worse Than You Think

      在33个发达国家,only 5% of the population has high computer-related abilities,and only a third of people can complete medium-complexity tasks.

    • 万博官网manbetx下载UX Mapping Methods Compared: A Cheat Sheet

      Empathy maps,customer journey maps,experience maps,and service blueprints depict different processes and have different goals,yet they all build common ground within an organization.

    • Why Personas Fail

      Personas are useful tools for 万博官网manbetx下载UX work,so why do they often fail?Find out what pitfalls cause personas to fail,and how to avoid and overcome them.

    • Why You Only Need to Test with 5 Users

      Elaborate usability tests are a waste of resources.The best results come from testing no more than 5 users and running as many small tests as you can afford.

    • 10 Best Intranets of 2019

      Winners are from large and medium-sized organizations from around the world;they had short development time and small teams who relied on both internal resources and external help.

    • F-Shaped Pattern of Reading on the Web: Misunderstood,But Still Relevant (Even on Mobile)

      Eyetracking research shows that people scan webpages and phone screens in various patterns,one of them being the shape of the letter F.Eleven years after discovering this pattern,we revisit what it means today.

    • Service Blueprints: Definition

      Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

    • Comparison Tables for Products,Services,and Features

      Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

    • User-Experience Quiz: 2018 万博官网manbetx下载UX Year in Review

      Test your 万博官网manbetx下载UX knowledge by taking our quiz.All questions and answers are based on manbetx官网手机登陆articles that we published last year.

    • How Users Read on the Web

      Users don't read Web pages,they scan.Highlighting and concise writing improved measured usability 47-58%.Marketese imposed a cognitive burden on users and was disliked.

    • How to Conduct a Heuristic Evaluation

      Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the "heuristics").Adherence to specific methods can improve the outcome of an heuristic evaluation.

    • Service manbetx官方网站手机版Design 101

      Service manbetx官方网站手机版design improves the experiences of both the user and employee by designing,aligning,and optimizing an organization's operations to better support customer journeys.

    • 万博官网manbetx下载UX Guidelines for Ecommerce Homepages,Category Pages,and Product Listing Pages

      Streamline users' path to products by providing clear,differentiating product information at all levels — from the homepage to product listing pages.

    • Creating a 万博官网manbetx下载UX Roadmap

      An effective 万博官网manbetx下载UX roadmap can help teams maintain strategic direction,align with stakeholders,and prioritize ideas to respond to requests.

    • manbetx官方网站手机版Designing Search Suggestions

      Useful search suggestions lead to relevant results and are visually distinct from the query text.(This is about how to manbetx官方网站手机版design the search feature on your own website,whether it's an ecommerce site or not.)

    • Budgeting for manbetx官方网站手机版Design Changes

      manbetx官方网站手机版Design changes can be costly in terms of time,money and resources.There are important things to consider when creating a budget for manbetx官方网站手机版design projects and the inevitable changes.

    • Keep Your Opinions out of an Expert manbetx官方网站手机版Design Review

      Critiquing a manbetx官方网站手机版design is not the same as criticizing a design.Keep opinions out of manbetx官方网站手机版design reviews to remain objective and increase the value of the design assessment.

    • manbetx官方网站手机版Designing for Children

      manbetx官方网站手机版Designers should consider the physical and mental abilities of children,as well as utilize existing 万博官网manbetx下载UX conventions.Here are 3 guidelines to consider when manbetx官方网站手机版designing 万博官网manbetx下载UX for children,based on our user research with users aged 3-12 years.

    • Internet of Things (IoT) and User Experience

      The Internet of Things (IoT) poses many challenges since these systems rarely follow even basic usability guidelines.万博官网manbetx下载UX professionals have many opportunities for contributing to this new generation of devices and solutions in a major way.

    • manbetx官方网站手机版Designing Tables for Desktop Apps with Lots of Data

      Data-rich applications often include huge tables in their user interface;here are 3 万博官网manbetx下载UX guidelines for improving the usability of big tables.

    • Intelligent Assistants: Where We Are and Where We Should Be

      Are Siri,Alexa,and Google Assistant truly intelligent?While they do have some "intelligent" features,they are still far from what people expect such an intelligent assistant to do.

    • Mobile-Checkout Experience: Tips

      Remember these essential experience elements that are often overlooked or easily forgotten during the mobile-checkout manbetx官方网站手机版design process.

    • Why Personas Fail

      How to overcome common challenges in employing personas in 万博官manbetx官方网站手机版网manbetx下载UX design projects,including stakeholders who don't understand the value of approximated data or conversely press for over-generalized personas.

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