Faculty Pages on University Websites Persuade Prospective Students
Summary:User research with prospective university students, ranging from kids still in high school to Ph.D. level grad students, found that they really want to know about the professors they'll be learning from, so when visiting university websites, these users (and their parents) scrutinized the faculty pages.
Effective university websites can increase conversions, strengthen institutional credibility and brand, improve user satisfaction, and save time and money.
Video Author
Katie Sherwinis a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals.
