Social Commerce vs. Social Selling

Summary:There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

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Alita Joyceis a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and regularly leads UX training courses. Alita combines her background as a developer with her knowledge of psychology and philosophy to drive her work.

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