What Are Personas and Why Should I Care?

Summary:Personas can humanize complex data and help give UX design teams a consistent focus and design target.

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Personas Make Users Memorable for Product Team Members

When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.

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Kim Salazaris a Senior User Experience Specialist with Nielsen Norman Group. Salazar combines her background as a developer and education in Computer Science with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.

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