Personalization versus Customization

Summary:Users expect that the content they see will be relevant to their individual needs. Personalization and customization are techniques that can help you ensure that users see what matters to them.

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Customization vs. Personalization in the User Experience

Customization gives control to the user and personalization gives control to the site. Both can enhance users’ experience, but only when carefully implemented.

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Lexie Kaneis a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, she worked as a UX Designer for complex financial information systems and she also has extensive experience designing websites and games and in doing user research. She combines her background in psychology with her design and usability experience to drive insights into user behavior that form the basis for increasing the business value of interactive systems.

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