Making a Case for UX in 3 Steps

Summary:When UX is new to a team, you’ll have to spend time building support for UX initiatives. Make a strong case by understanding your audience, speaking their language, and calculating potential savings wherever possible.

Video Author

Katie Sherwinis a Senior User Experience Specialist with Nielsen Norman Group. She specializes in helping organizations utilize principles of user-centered design and strategic communication to achieve their goals.

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