Do We Still Need Information Architecture (IA) When Users Can Just Search?

Summary:Find out why information architecture is more critical than ever, despite improvements in search engines.

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When websites prioritize search over navigation, users must invest cognitive effort to create queries and to deal with the weak implementations of site search.

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Kathryn Whitentonis Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

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