Design Thinking 102

Summary:Get started with Design Thinking by practicing empathy in manageable, small yet effective, ways.

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Design Thinking 101

What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process. Approaching problem solving with a hands-on, user-centric mindset leads to innovation, and innovation can lead to differentiation and a competitive advantage.

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Sarah Gibbonsis Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

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