Card Sorting: How to Best Organize Product Offerings

Summary:Card sorting helps you understand how to organize offerings so people who know what you have and where to find it. Even afternoon tea requires thoughtful organization and presentation.

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Kathryn Whitentonis Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

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