How to Avoid Bias in Card Sorting

Summary:The items included in card sort studies affect results. Avoid bias by choosing items that proportionately represent your offerings.

Video Author

Kathryn Whitentonis Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.

Learn More

Subscribe to the weekly newsletterto get notified about future articles.

Videos