Writing for the Webmanbetx官网手机登陆文章和视频

  • iPad and Kindle Reading Speeds


  • 为社交媒体写作:通过Facebook,Twitter和LinkedIn分发的企业内容的可用性

    Usability studies of corporate content distributed through Twitter, Facebook, MySpace, and LinkedIn: users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks.

  • Twitter Postings: Iterative Design

    A timeline message was made more punchy, credible, and viral through 5 rounds of redesign. (Text as UI.)

  • World's Best Headlines: BBC News

    Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.

  • 前2个单词:扫描眼的信号


  • Donation Usability: Increasing Online Giving to Non-Profits and Charities


  • Kindle内容设计

    Writing for Kindle is like writing for print, the Web, and mobile devices combined; optimal usability means optimizing content for each platform's special characteristics.

  • Write for Reuse

    Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text.

  • 按区域可用性

    As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact.

  • 为什么记者离开网站

    22 case studies of failed PR information on corporate websites, with examples of when journalists decided to leave a site during story research.

  • Press Releases and News Items Online: Usability Guidelines


  • American English vs. British English for Web Content

    Users pay attention to details in a site's writing style, and they'll notice if you use the wrong variant of the English language.

  • 交易电子邮件和确认消息

    Automated email can improve customer service, strengthen relationships, and help websites bypass search engines. But most messages fared poorly in user testing and didn't fulfill this potential.

  • Writing Style for Print vs. Web


  • How Little Do Users Read?

    On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

  • 公司名称首先在微囊中?有时!


  • Long vs. Short Articles as Content Strategy

    Information foraging shows how to calculate your content strategy's costs and benefits. A mixed diet that combines brief overviews and comprehensive coverage is often best.

  • Passive Voice Is Redeemed For Web Headings

    Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus SEO effectiveness.

  • Blah-Blah文本:保持,切割或杀死?

    Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining content's purpose.

  • Write Articles, Not Blog Postings

    To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.

  • The Biggest Mistake in Writing for the Web


  • UX写作中声音的四个维度


  • 网站链接的更好标签:鼓励点击的4 SS


  • Establishing Tone of Voice


  • Why Chunking Content is Important

    Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

  • Translation and Localization


  • Plain Language For Everyone, Even Experts


  • Writing Digital Copy for Specialists vs. General Audiences

    All people prefer web content that is digestible, but domain experts have shared knowledge that changes the rules of plain language.

  • 阅读数字内容的F模式

    eyetracking.research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.

  • 内容库存和审计101

    A content inventory and audit are two important activities to complete before developing a strategy to improve your digital content. Conduct them together to set your content up for success.

  • Privacy Policies and Terms of Use: 5 Common Mistakes


  • How People Read Online: New and Old Findings


  • Text Scanning Patterns: Eyetracking Evidence

    eyetracking.research shows that there are 4 main patterns that people use to scan textual information on webpages: F-pattern, spotted pattern, layer-cake pattern, and commitment pattern.

  • 扫描网上扫描含量的层蛋糕图案

    When headings and subheadings visually stand out on the page and are descriptive, users engage in an efficient scanning pattern that allows them to quickly find the information that they need.

  • 排版条款作弊表

    Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms.

  • "About Us" Information on Websites

    Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.

  • Better Link Labels: 4Ss for Encouraging Clicks


  • UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts


  • Interface Copy Impacts Decision Making

    The language used in interfaces influences the decisions that our users will make. Manipulative copy nudges users towards making choices that are against their best interests.

  • Inverted Pyramid: Writing for Comprehension

    Start content with the most important piece of information so readers can get the main point, regardless of how much they read. This style of writing is perfectly suited to writing for the web.

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    eyetracking.research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today.

  • Exhaustive Review or “I Can’t Believe It’s Not There” Phenomenon: Evidence from Eyetracking


  • Plain Language Is for Everyone, Even Experts


  • "Get Started" Stops Users


  • 如何在线呈现科学结果

    To appeal to experts, provide concise titles and summaries, use clear headings, charts and figures, and don’t overdo visual design.

  • Writing Digital Copy for Domain Experts

    These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility. Professionals want content that is easy to scan, factual, and verifiable.

  • 7提示用于在数字内容中呈现项目符号列表

    Bullet points help break up large blocks of text, make complex articles and blog posts easier to grasp, and make key information stand out.

  • Microcontent: A Few Small Words Have a Mega Impact on Business

    Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.

  • Reading Content on Mobile Devices

    Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile.