写作网络manbetx官网手机登陆文章和视频

  • Content Inventory and Auditing 101

    内容库存和审计是在制定改善数字内容的策略之前完成的两个重要活动。将它们联系在一起,使您的内容设置成功。

  • Privacy Policies and Terms of Use: 5 Common Mistakes

    Policy pages often fail to follow basic usability guidelines: they are not readable, lack high-level summaries and inside-policy navigation, have poor formatting, and are not available in expected places.

  • The Biggest Mistake in Writing for the Web

    Before you write any content for the web, you should clearly define who will read it, what the reader’s goals are, and what impact you want your content to have on the reader.

  • How People Read Online: New and Old Findings

    Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change.

  • The Four Dimensions of Tone of Voice in UX Writing

    The words in your interface can help establish your product’s personality. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • 网站链接的更好标签:鼓励点击的4 SS

    4编写网站上的链接文本的指南,以确保用户单击正确的选项。链接应具体,真诚,重大和简洁。

  • 文本扫描模式:眼镜证据

    eyetracking.research shows that there are 4 main patterns that people use to scan textual information on webpages: F-pattern, spotted pattern, layer-cake pattern, and commitment pattern.

  • 扫描网上扫描含量的层蛋糕图案

    当标题和副标题在页面上脱颖而出并且是描述性的时,用户可以从事有效的扫描模式,允许它们快速找到所需信息。

  • 关于网站的“关于我们”信息

    Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.

  • Typography Terms Cheat Sheet

    Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms.

  • Better Link Labels: 4Ss for Encouraging Clicks

    Specific link text sets sincere expectations and fulfills them, and is substantial enough to stand alone while remaining succinct.

  • UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts

    命令标签应该是简短的,信息性的,依靠动词和形容词,避免品牌条款。命令快捷方式必须限制修饰符的数量并按照标准约定。

  • Interface Copy Impacts Decision Making

    The language used in interfaces influences the decisions that our users will make. Manipulative copy nudges users towards making choices that are against their best interests.

  • 建立声音

    了解如何在体验中建立语音的语气,并评估您对用户的副本留下的印象。

  • 为什么块内容很重要

    Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

  • Translation and Localization

    与全球观众沟通时,您的产品语言很重要。翻译和本地化是两种不同的适应级别。

  • 适合每个人的简单语言,甚至专家

    In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.

  • 倒金字塔:撰写理解

    以最重要的信息开始内容,因此读者可以获得主要点,无论他们读取多少。这种写作风格非常适合写入网络。

  • Writing Digital Copy for Specialists vs. General Audiences

    所有人都喜欢可消化的Web内容,但是域专家已经共享了改变简单语言规则的知识。

  • F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

    眼镜研究表明,人们在各种模式中扫描网页和手机屏幕,其中一个是字母F的形状。发现这种模式的十一年,我们立即重新审视它的意思。

  • The Biggest Mistake in Writing for the Web

    Before you write any content for the web, you should clearly define who will read it, what the reader’s goals are, and what impact you want your content to have on the reader.

  • The Four Dimensions of Tone of Voice in UX Writing

    The words in your interface can help establish your product’s personality. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • 网站链接的更好标签:鼓励点击的4 SS

    4编写网站上的链接文本的指南,以确保用户单击正确的选项。链接应具体,真诚,重大和简洁。

  • 建立声音

    了解如何在体验中建立语音的语气,并评估您对用户的副本留下的印象。

  • 为什么块内容很重要

    Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

  • Translation and Localization

    与全球观众沟通时,您的产品语言很重要。翻译和本地化是两种不同的适应级别。

  • 适合每个人的简单语言,甚至专家

    In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.

  • Writing Digital Copy for Specialists vs. General Audiences

    所有人都喜欢可消化的Web内容,但是域专家已经共享了改变简单语言规则的知识。

  • F-Pattern in Reading Digital Content

    eyetracking.research shows people read Web content in the F-pattern. The results highlight the importance of following guidelines for writing for the Web.

  • 国际B2B受众:改进全球用户网站的五大方法

    International B2B sites should demonstrate regional presence, adapt to local conventions, and ensure that localized sites are consistent with a main site.

  • The Impact of Tone of Voice on Users' Brand Perception

    两部分的实验发现,不同的声音对用户对品牌友好,可信度和可取性的看法具有可衡量的影响。休闲,会话和热情的色调最好。

  • The Four Dimensions of Tone of Voice

    A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • How Chunking Helps Content Processing

    组块是一个概念,源于5ld of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.

  • Cringeworthy Words to Cut from Online Copy

    The right words can make or break trust; they affect your tone of voice and how people perceive your site.

  • “Learn More” Links: You Can Do Better

    短语“了解更多”越来越多地用作链接标签的拐杖。但文本的信息很糟糕,可访问性不好。有一点努力,将该填充副本转换为描述性标签,帮助用户自信地预测下一页的内容。

  • 6种Encourage Social Participation on Intranets

    Promote employee contributions by setting examples, creating enticing topics of conversation, keeping a light tone of voice, and providing positive feedback.

  • Legibility, Readability, and Comprehension: Making Users Read Your Words

    Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. You can test all of this.

  • 标题是拾取线:5个写入标题转换的提示

    Attractive headlines and titles are critical in making the right first impression. Concise titles that sound authentic and relevant get noticed.

  • Great Summaries on ‘About Us’ Pages Engage Users and Build Trust

    Tell your story on top-level pages in ‘About Us.’ People who trust you are much more open to engaging with your organization and website.

  • 链接是一个承诺

    The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.

  • Use Specialized Language for Specialized Audiences

    B2B sites and other sites with specialized content that target professionals or enthusiasts should use their audiences’ jargon to communicate more precisely and professionally.

  • Related Content Boosts Pageviews, When Done Right

    Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates. With the proper invitation, people will stay longer on your site.

  • 3个提示,用于在网站上更好的产品描述

    Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.

  • 手风琴并不总是桌面上复杂内容的答案

    Longer pages can benefit users. Accordions shorten pages and reduce scrolling, but they increase the interaction cost by requiring people to decide on topic headings.

  • 令人满意:快速满足用户的主要需求

    Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.

  • Break Grammar Rules on Websites for Clarity

    Web writing differs from print writing to emphasize scannability. Some grammar rules are worth breaking if they improve fast comprehension.

  • 编写超链接:突出,描述性,从关键字开始

    为了帮助用户快速找到所需的内容,锚文本应该从身体内容中脱颖而出,并准确描述它所指的页面。

  • Avoid Category Names That Suck

    类别和超文本充当迹象,应该让人们强烈指示在点击链接之前会发生什么。人们避免点击未知物品,甚至更糟糕,完全忽略它们。

  • Explicitly State the Difference Between Options

    When the key difference(s) between UI choices are implied or buried, users often select the wrong option or miscomprehend the features.