Policy pages often fail to follow basic usability guidelines: they are not readable, lack high-level summaries and inside-policy navigation, have poor formatting, and are not available in expected places.
Users expect About Us sections to be clear, authentic, and transparent. They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs.
Typography concepts can sometimes get lost in translation between researchers, developers, designers, and stakeholders. Use this cheat sheet to help you decode the meaning of common or often mistaken typography terms.
A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.