B2B sites often have overly complex pricing structures or can't show prices at all. To help prospects with early research, list representative cases and their prices.
The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs.
Many design elements work for Amazon.com mainly because of its status as the world's largest and most established ecommerce site. Normal sites should not copy Amazon's design.
3.00,000 words of usability essays have had an impact: online user interfaces are considerably easier to use now than they were in 1995. Many predictions and recommendations have come true, though the full Alertbox vision is far from realized.
关于9.0% of usability guidelines from 1986 are still valid, though several guidelines are less important because they relate to design elements that are rarely used today.
Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.
B2B websites must support a more complex buying process than B2C sites. Three key goals are to make a buyer's shortlist, offer a downloadable advocacy kit, and build a reputation for great service.
User research with prospective university students, ranging from kids still in high school to Ph.D. level grad students, found that they really want to know about the professors they'll be learning from, so when visiting university websites, these users (and their parents) scrutinized the faculty pages.
Information foraging explains how users behave on the web and why they click certain links and not others. Information scent can be used to analyze how people assess a link and the page context surrounding the link to judge what's on the other end of the link.
我们研究用户/最重要的活动form on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.
If a website or company is big and famous, should you copy their design for your own site? Likely not, because good UX depends on context, and your situation could be quite different than a world-famous company's circumstances.
Users want to do the least amount of work possible to get to a desired web page. However, "work" is the sum of difficulty presented by each click and not the number of clicks in itself. Here are some tips for making a path easier to navigate.
The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this point.
Data-entry form fields on websites are crucial for ecommerce and many other applications. Fields need labels and (sometimes) instructions, but placing this text inside the field lowers usability and accessibility and should be avoided.
Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab.
Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.
From 1995 to 2001 Jakob Nielsen wrote 250 articles with early usability insights that are still true but also contained predictions for aspirational changes that didn’t happen.
Listboxes and dropdowns are compact UI controls that allow users to select options. Listboxes expose options right away and support multi-selection while dropdowns require a click to see options and support only single-selection.
人increasingly discover critical information online without actively searching for it, but such information has poor context and may have credibility issues.
Consider how your audience will be using the visuals to determine the optimal camera angle, set the right tone, choose the right props, and maintain attention.
In people with normal vision (or corrected-to-normal vision), visual performance tends to be better with light mode, whereas some people with cataract and related disorders may perform better with dark mode. On the flip side, long-term reading in light mode may be associated with myopia.
Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate aging users.
