Web UsabilityArticles & Videos

  • 折叠宣言:如何鼓励滚动


  • Zigzag图像文本布局使扫描较低效率

    在两列布局,vertically aligned images support efficient scanning better than images that alternate placement with text.

  • Don't Be Fooled by Surface-Level Design (Jakob Nielsen)

    Look beyond surface-level qualities to assess UX value. A design that looks (or sounds) good does not mean that it is. Good websites contain engaging features that help people accomplish their goals.

  • 横向关注左侧

    Users spend 80% of the viewing time on the left half of the page vs. 20% on the right half. Standard designs will maximize user efficiency and company profits.

  • Making Flat Design Usable

    The hazards of flat design and 5 key UX guidelines for making flat design usable.

  • Back-to-Top Button Design Guidelines

    9.UX guidelines for Back to Top links which help users navigate to the top of long pages. Depending on users’ needs, other techniques may be more appropriate on some sites.

  • “开始”阻止用户

    A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.

  • Jakob's Law of Internet User Experience


  • 家page Links Remain a Necessity

    A site logo linking to the homepage is not enough. Logo design and placement, as well as the presence of a text link to the homepage affect success of navigation to homepage.

  • 在网上购物者灌输信心:我在网上买了一张沙发,好的UX密封了这笔交易

    A stellar user experience focused on users’ question and needs can persuade shoppers to make big-ticket purchases online.

  • Anchors OK? Re-Assessing In-Page Links


  • 平面设计最佳实践


  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • Flat Design Decreases User Efficiency


  • 用户体验测验:2016 ux年度审查


  • Web UX 2016 VS 2004(主题演讲)

    Jakob Nielsen从伦敦的UX会议上展示了罕见的网络可用性进化的纵向研究。

  • Give Thanks for Good UX

    User experiences that bring joy through ease or delight deserve our appreciation. We extend our gratitude for some of this year’s design improvements.

  • Are Chinese Websites Too Complex?

    Testing finds that Chinese and Western users experience the same difficulties with complex sites, but Chinese tend to complain less about complexity and prefer fairly high information density.

  • Top 10 Enduring Web-Design Mistakes

    A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren't surprising or new - they're enduring issues that continue to hurt website usability.

  • 最大限度地减少客户服务的需求,以改善omnichannel ux

    Contacting customer service often reflects on UX. To reduce such failures, understand the customer journey and support it through UI design.

  • 弹出问题


  • Faculty Pages on University Websites Persuade Prospective Students

    User research with prospective university students, ranging from kids still in high school to Ph.D. level grad students, found that they really want to know about the professors they'll be learning from, so when visiting university websites, these users (and their parents) scrutinized the faculty pages.

  • Information Scent

    Information foraging explains how users behave on the web and why they click certain links and not others. Information scent can be used to analyze how people assess a link and the page context surrounding the link to judge what's on the other end of the link.

  • Jakob's Law of Internet User Experience


  • Mask Interaction Delays with Progress Indicators

    In case of slow response times in a user interface, indicate that the wait time will soon be over by showing an animation. For longer delays use a percent-done indicator.

  • Changes in Important Information-Seeking Behavior on the Internet Over 22 Years

    We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.

  • Better Forms Through Visual Organization

    How to organize and lay out your form fields and their labels to make data entry easier for users.

  • Risk of Copying Famous Companies' Designs

    If a website or company is big and famous, should you copy their design for your own site? Likely not, because good UX depends on context, and your situation could be quite different than a world-famous company's circumstances.

  • 停止计数点击:3次点击规则是胡说八道

    Users want to do the least amount of work possible to get to a desired web page. However, "work" is the sum of difficulty presented by each click and not the number of clicks in itself. Here are some tips for making a path easier to navigate.

  • Website Design in High-Context Cultures like China

    The contrast between low-context and high-context cultures has substantial implications for web designs that target users in different countries. Examples from eyetracking research in China (a high-context culture) illustrate this point.

  • Marking Required Fields in Online Forms

    Do you need to mark fields as "required" in forms on your website or in apps? What if all fields are required? And what is the best way to show that a form field is required?

  • Why Didn't People Scroll? The Illusion of Completeness


  • 网站链接的更好标签:鼓励点击的4 SS


  • The 3 Response Time Limits in Interaction Design

    用户界面必须快,或用户会给你p. (In the case of websites, they'll leave if pages download too slowly.) The exact maximum response times vary by usage circumstances, and should be either 0.1, 1.0, or 10 seconds.

  • Placeholders in Form Fields are Harmful

    Data-entry form fields on websites are crucial for ecommerce and many other applications. Fields need labels and (sometimes) instructions, but placing this text inside the field lowers usability and accessibility and should be avoided.

  • Designing Effective Carousels for Websites and Mobile Apps

    Sliding hero images that rotate through a set of promotions, news, or the like on the top of web pages are often annoying to users and are definitely error prone, unless they are designed according to usability guidelines.

  • Do People Scroll? What Information Foraging Says

    人们scroll down web pages only if they have reasons to do so. Information-foraging theory explains for how long people stay on the page and why.

  • Usability Heuristic 1: Visibility of System Status

    No. 1 of the top 10 UX design heuristics is to provide visibility of system status through proper feedback, so that the user knows how commands are being interpreted and what the computer is up to at any time.

  • Why You Should Use a Grid for Designing Layouts


  • Designing Search Suggestions


  • User-Experience Quiz: 2020 UX Year in Review

    测试您的可用性知识通过我们的测试。All questions and answers are based on articles published last year.

  • UX Guidelines for Augmented-Reality Shopping Tools


  • Augmented Reality for Ecommerce: Is It Useful Yet?

    Augmented reality is an exciting technology, but the experience of using it is underwhelming, which hurts its overall perception of helpfulness.

  • Opening Links in New Browser Windows and Tabs

    Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab.

  • PDF: Still Unfit for Human Consumption, 20 Years Later

    Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.

  • 避免屏幕上的PDF

    Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.

  • Biggest Wins and Fails in 25 Years of UX Columns

    From 1995 to 2001 Jakob Nielsen wrote 250 articles with early usability insights that are still true but also contained predictions for aspirational changes that didn’t happen.

  • The Need for Speed, 23 Years Later

    In spite of an increase in Internet speed, webpage speeds have not improved over time.

  • Listboxes vs. Dropdown Lists

    Listboxes and dropdowns are compact UI controls that allow users to select options. Listboxes expose options right away and support multi-selection while dropdowns require a click to see options and support only single-selection.

  • Passive Information Acquisition on the Increase

    人们increasingly discover critical information online without actively searching for it, but such information has poor context and may have credibility issues.

  • How to Film and Photograph Online Content for Usability: UX Details for Videos and Images

    Consider how your audience will be using the visuals to determine the optimal camera angle, set the right tone, choose the right props, and maintain attention.

  • Information Scent: How Users Decide Where to Go Next

    When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.

  • Dark Mode vs. Light Mode: Which Is Better?

    In people with normal vision (or corrected-to-normal vision), visual performance tends to be better with light mode, whereas some people with cataract and related disorders may perform better with dark mode. On the flip side, long-term reading in light mode may be associated with myopia.

  • How Information-Seeking Behavior Has Changed in 22 Years


  • Videos as Instructional Content: User Behaviors and UX Guidelines

    Instructional video content is helpful as supplementary information, though not all users will watch it. Videos should be easily discoverable, consistent in style across the site, and with thumbnails that accurately represent the type of content they provide.

  • 模仿设计的风险(甚至来自成功的公司)


  • User-Experience Quiz: 2019 UX Year in Review


  • Mental Models for Cloud-Storage Systems


  • 10 Ways to Use Exit-Intent Popups to Improve UX


  • Usability for Seniors: Challenges and Changes

    Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate aging users.