Instead of rushing new websites to a premature launch that will scare away your best customers forever, it is better to run a few fast usability studies in the beginning of the project.
Instead of maximizing the profits from an individual visit it is better to encourage loyal users and establish non-monetary differentiation and frequent-user programs.
Unique visitors are a poor measure of user loyalty. Also, future users are late adopters and not likely to all patronize current popular sites. So beware of over-valuing Internet stock.
You need to hire someone to design your Web site. What should you look for before signing on the dotted line? Let's look at a few different types of consultants.
How has the field of user experience changed over the last 30 years, how will it continue to change, and what can we expect for the uptake of technology innovations?
If a website or company is big and famous, should you copy their design for your own site? Likely not, because good UX depends on context, and your situation could be quite different than a world-famous company's circumstances.
We asked a group of UX professionals what they think will happen to the field over the next 5 years. Will design get better? Worse? (Nobody thought this.) Or something completely new?
Research and design go hand in hand and have staying power. Even as UX principles become more widely accepted, there is always more to learn and improve.
Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them.
Organizations must create omnichannel UX strategies that optimize the end-to-end user experience of completing a task across devices and interaction channels.
