战略Articles & Videos

  • Will People Be More Tech Savvy in 10 Years? (Jakob Nielsen)

    People naturally avoid studying computers. Don't expect people's technical skills to improve in the future.

  • Where Should UX Report: Centralized, Product, or Somewhere else?

    There are clear benefits and drawbacks to doing UX work as part of a UX team or a product team. Knowing and addressing these can help you grow the organization’s UX maturity, improve awareness about UX, and hone your craft.

  • UX决策中的优先级矩阵

    Prioritization charts or matrices can help UX practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • UX成熟和预算

    Organizations climbing the eight levels of UX Maturity can become complacent at level 4, when they have been allocated budget. Budget does not equal maturity or even viability. Identify your maturity and how to progress.

  • The 5 Steps to Service Blueprinting

    五个关键步骤包括用于服务蓝图的框架,可以缩放到任何范围或时间表。

  • Why Is UX so Difficult?

    UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team member’s roles can create the greatest challenges.

  • Design Thinking 102

    Get started with Design Thinking by practicing empathy in manageable, small yet effective, ways.

  • 用户体验会过时吗?(Jakob Nielsen)

    Research and design go hand in hand and have staying power. Even as UX principles become more widely accepted, there is always more to learn and improve.

  • 高管的10件事应该了解内部网

    A good intranet increases productivity and can be an excellent motivational tool. Intranets are vital to an organization's success and requires executive support. Learn what management can do to support better intranets.

  • 使用优先级矩阵通知UX决策

    图表和矩阵等视觉效果可以帮助从业者基于目标,相关标准而不是主观意见的重要决策。

  • When Making Design Tradeoffs, Don’t Forget Hidden Costs

    When making design decisions, analyze the alternatives to identify hidden costs before you get stuck paying for them.

  • 下一个25年(Jakob Nielsen Keynote)的10 UX挑战

    Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world. (This was the keynote at the UX Conference in Las Vegas.)

  • The 5 Steps to Service Blueprinting

    五个关键步骤包括用于服务蓝图的框架,可以缩放到任何范围或时间表。

  • Marketing Email and Newsletters: UX Findings Then and Now

    New research finds big changes in newsletter design and in customers’ attitudes toward marketing email.

  • Translating UX Goals into Analytics Measurement Plans

    Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the core goal of a design to meaningfully measure it.

  • Seamlessness in the Omnichannel User Experience

    Companies must support painless transitions across channels in order to create a usable omnichannel experience.

  • Optimizing for Context in the Omnichannel User Experience

    Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.

  • UX Stories Communicate Designs

    Help internal audiences empathize with users and buy into your design goals with well-crafted stories that build insight and focus on users and their needs.

  • 旅程映射在现实生活中:用户体验Pract的调查itioners

    Successful journey maps need to be focused on a clear business goal, well communicated in the organization, and truthful to user needs.

  • 通过专注于成果而不是特征来最大限度地减少设计风险

    抵制带领实施的冲动。一旦你知道需要什么,你会知道建立什么。

  • UX Vision

    创建一个有人的体验,用户将来会有您的产品,服务或组织。这不是绒毛,但将指导统一的设计策略。以下是创建UX愿景的5个步骤。

  • AI & Machine Learning Will Change UX Research & Design

    At the virtual UX Conference, Jakob Nielsen was asked "How will AI and Machine Learning affect UX Research & Design?"

  • The UX Maturity Model

    从15年前仍然有效的UX成熟度模型是,并可在最高级别,以用户为中心的公司?

  • Can Market Research Teams and UX Research Teams Collaborate and Avoid Miscommunication?

    The total customer journey and user experience quality will benefit from considering market research and user research to be highly related, and to integrate the two, instead of keeping different kinds of research teams from collaborating.

  • How UX Changes in the Recession

    At the Virtual UX Conference, Jakob Nielsen answered audience questions on how UX changes with the downturn in the world economy and what new industries will benefit from UX.

  • Long-Term Changes in UX and in Adaptation of Innovations

    How has the field of user experience changed over the last 30 years, how will it continue to change, and what can we expect for the uptake of technology innovations?

  • The Changing Role of the Designer: Practical Human-Centered Design

    Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don't have time to do all 4 steps?

  • ux可以是100%遥控器吗?

    是否有可能留在100%的用户体验?在第一个Virtual UX会议上,Jakob Nielsen在观众Q&A会议中回答了这个问题。

  • Risk of Copying Famous Companies' Designs

    If a website or company is big and famous, should you copy their design for your own site? Likely not, because good UX depends on context, and your situation could be quite different than a world-famous company's circumstances.

  • Where Will UX Be in 5 Years?

    We asked a group of UX professionals what they think will happen to the field over the next 5 years. Will design get better? Worse? (Nobody thought this.) Or something completely new?

  • Users Hate Change

    Any time you release a new user interface design, you'll get complaints. This doesn't mean that the new design is worse than the old design; it simply means that it's new, and users don't like to learn different ways of doing things. Tips for reducing change aversion (you can't avoid it completely).

  • Creating a UX Roadmap

    有效的UX路线图可以帮助团队保持战略方向,与利益相关者对齐,并优先考虑响应请求的想法。

  • Will People Be More Tech Savvy in 10 Years? (Jakob Nielsen)

    People naturally avoid studying computers. Don't expect people's technical skills to improve in the future.

  • Where Should UX Report: Centralized, Product, or Somewhere else?

    There are clear benefits and drawbacks to doing UX work as part of a UX team or a product team. Knowing and addressing these can help you grow the organization’s UX maturity, improve awareness about UX, and hone your craft.

  • UX决策中的优先级矩阵

    Prioritization charts or matrices can help UX practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • UX成熟和预算

    Organizations climbing the eight levels of UX Maturity can become complacent at level 4, when they have been allocated budget. Budget does not equal maturity or even viability. Identify your maturity and how to progress.

  • The 5 Steps to Service Blueprinting

    五个关键步骤包括用于服务蓝图的框架,可以缩放到任何范围或时间表。

  • Why Is UX so Difficult?

    UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team member’s roles can create the greatest challenges.

  • Design Thinking 102

    Get started with Design Thinking by practicing empathy in manageable, small yet effective, ways.

  • 用户体验会过时吗?(Jakob Nielsen)

    Research and design go hand in hand and have staying power. Even as UX principles become more widely accepted, there is always more to learn and improve.

  • 路线贴图的6个步骤

    要创建路线图,将收集输入并群集为主题,然后优先考虑并可视化。本文涵盖了可应用于任何范围或行业的路线贴图的6个关键步骤。

  • 3.Types of Roadmaps in UX and Product Design

    Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals.

  • Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement

    To improve customer experience, solutions range from low to high investment and impact, based on budget, risk tolerance, readiness, and unmet needs.

  • 7.Steps to Benchmark Your Product’s UX

    Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.

  • Three Myths About Calculating the ROI of UX

    Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.

  • UX RoadMaps:定义和组件

    A UX roadmap is a high-level, living artifact that prioritizes and communicates a UX team’s future work and problems to solve.

  • User Experience vs. Customer Experience: What’s The Difference?

    Customer experience (CX) is a term commonly used to define UX over long periods of time.

  • Journey Mapping: 9 Frequently Asked Questions

    Journey maps are useful for building common ground in an organization, but practitioners often have questions and misunderstandings about their scope and how to create them.

  • 使用优先级矩阵通知UX决策

    图表和矩阵等视觉效果可以帮助从业者基于目标,相关标准而不是主观意见的重要决策。

  • The 5 Steps to Service Blueprinting

    五个关键步骤包括用于服务蓝图的框架,可以缩放到任何范围或时间表。

  • Marketing Email and Newsletters: UX Findings Then and Now

    New research finds big changes in newsletter design and in customers’ attitudes toward marketing email.

  • Translating UX Goals into Analytics Measurement Plans

    Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the core goal of a design to meaningfully measure it.

  • Seamlessness in the Omnichannel User Experience

    Companies must support painless transitions across channels in order to create a usable omnichannel experience.

  • Optimizing for Context in the Omnichannel User Experience

    Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.

  • UX Stories Communicate Designs

    Help internal audiences empathize with users and buy into your design goals with well-crafted stories that build insight and focus on users and their needs.

  • 旅程映射在现实生活中:用户体验Pract的调查itioners

    Successful journey maps need to be focused on a clear business goal, well communicated in the organization, and truthful to user needs.

  • 通过专注于成果而不是特征来最大限度地减少设计风险

    抵制带领实施的冲动。一旦你知道需要什么,你会知道建立什么。

  • When and How to Create Customer Journey Maps

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • Customer Journeys and Omnichannel User Experience

    Organizations must create omnichannel UX strategies that optimize the end-to-end user experience of completing a task across devices and interaction channels.

  • How UX Professionals Collaborate on Deliverables

    82%的UX专业人士与其他团队成员合作以生产可交付成员。Ideation讲习班和“四眼”评论经常发生,无论是亲自和远程。此外,合作者的角色和贡献差异很大。