Open-ended questions prompt people to answer with sentences, lists, and stories, giving deeper and new insights. Closed-ended questions limit the answers but give tighter stats.
Talk less and learn more by being prepared to use 3 sound, practical techniques for interrupting or answering users while facilitating a usability test or other behavioral research study.
Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.
What is the difference between a field study, an ethnographic study, and a contextual inquiry in a user experience design project? Not much. The main difference is that between field methods and lab-based user research.
The total customer journey and user experience quality will benefit from considering market research and user research to be highly related, and to integrate the two, instead of keeping different kinds of research teams from collaborating.
Tree testing is a supplement to card sorting as a user research method for assessing the categories in an information architecture (especially a website IA and its proposed or existing navigation menu structure).
User research generates masses of qualitative data in the form of transcripts and observations that can be summarized and made actionable through thematic analysis to identify the main findings.
Through observation and collaborative interpretation, contextual inquiry uncovers insight about user’s that may not be available via other research methods.
Sometimes you should intentionally overrecruit test participants for one-on-one user-research studies. Backup participants must be recruited according to the same screening criteria and paid at least as much as regular participants.
Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.
Uncover the story within extensive UX-research data by following a process of revisiting original research objectives and organizing findings into themes.
The CIT is a research method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience.
