Field studies observe how people interact with interfaces in their own environment. Real-world contexts reveal behaviors for which you might not be aware.
Diary studies are a longitudinal research method used to understand user interactions at different touchpoints, which is especially useful for omnichannel user research. Participants record their reactions as experiences unfold throughout the customer journey.
Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.
The total customer journey and user experience quality will benefit from considering market research and user research to be highly related, and to integrate the two, instead of keeping different kinds of research teams from collaborating.
There are two ways to structure a UX research study when we're testing two (or more) designs: we can have each design tested by different people, or we can reuse the same users for all conditions. Each approach has some advantages and problems.
Tree testing is a supplement to card sorting as a user research method for assessing the categories in an information architecture (especially a website IA and its proposed or existing navigation menu structure).
User research generates masses of qualitative data in the form of transcripts and observations that can be summarized and made actionable through thematic analysis to identify the main findings.
Through observation and collaborative interpretation, contextual inquiry uncovers insight about user’s that may not be available via other research methods.
Sometimes you should intentionally overrecruit test participants for one-on-one user-research studies. Backup participants must be recruited according to the same screening criteria and paid at least as much as regular participants.
Benchmark your UX by first determining appropriate metrics and a study methodology. Then track these metrics across different releases of your product by running studies that follow the same established methodology.
Uncover the story within extensive UX-research data by following a process of revisiting original research objectives and organizing findings into themes.
The CIT is a research method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience.
