Research MethodsArticles & Videos

  • ResearchOps 101

    How to amplify the value and impact of user research at scale (when doing lots of UX work and the associated research).

  • How to Analyze Qualitative Data from UX Research: Thematic Analysis

    Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.

  • Tools for Unmoderated Usability Testing

    Many platforms for unmoderated usability testing have similar features; to choose the best tool for your needs, focus on the type of data that you need to collect for your goals.

  • 3.Powerful Visual Mapping Strategies in UX Design


  • 折扣可用性30年

    For 30 years, the recommendations have remained the same for improving usability in a UX design project on a tight budget: simplified user testing with 5 users, early test of paper prototypes, and heuristic evaluation.

  • Incentives for Participants in UX Research

    Tips for deciding between monetary and non-monetary incentives for people recruited as test users in usability studies and other UX research.

  • The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured

    我们解释三个主要类型的区别of user interviews, and at what stages of a UX design process it makes the most sense to use each.

  • Setup of an Eyetracking Study

    If you’re planning on running your own eyetracking study, pay attention to equipment, supplies, and placement to ensure high quality data.

  • Cognitive Mapping in User Research

    In cognitive mapping sessions, users are asked to produce a visual representation of their mental models. This type of user interview can provide stimulus for conversation, generate insights, and act as a facilitation aid.

  • 形成性与总统评估

    Formative evaluations are used in an iterative process to make improvements before production. Summative evaluations are used to evaluate a shipped product in comparison to a benchmark.

  • Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas

    Use the affinity diagramming method with stakeholders and members to efficiently categorize then prioritize UX ideas, research findings, and any other rich topics. Work together to quickly develop a shared understanding among your team.

  • Cognitive Maps, Mind Maps, and Concept Maps: Definitions

    Cognitive maps, concept maps, and mind maps are diagramming techniques that can be utilized throughout the UX process to visualize knowledge and surface relationships among concepts.

  • 如何使用筛选问题选择正确的用户研究参与者


  • 4.Steps to Field Studies with Users

    Customer visits and other field studies to observe users in their natural habitat are one of the most important user research methods. This video covers the 4 basic steps to prepare and carry out ethnographic-style research, preferably early in the UX design process.

  • 为什么用户面试失败

    User interviews are often used for the wrong purpose, they’re not planned or analyzed properly, and stakeholders don’t see the value in doing them.

  • 如何对客户旅程测绘进行研究

    When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.

  • The Science of Silence: Intentional Silence as a Moderation Technique


  • 使用未成年人的可用性测试:16个提示


  • Sympathy vs. Empathy in UX

    The majority of UX professionals practice sympathy instead of empathy for their users.

  • “但是你只用5个用户测试了!”:回应关于小学研究的结果的怀疑

    “That’s just one person” and “Our real users aren’t like that” are common objections to findings from qualitative usability testing. Address these concerns proactively to ensure your research is effective.

  • Findability vs. Discoverability

    Locating features or content on a website or in an app happen in two different ways: finding (users look for the item) and discovering (users come across the item). Both are important, but require different user research techniques to evaluate.

  • Running a Remote Usability Test, Part 2

    学习如何运行一个远程慢化可用性测试. This second video covers how to actually facilitate the session with the participant and how to end with debrief, incentive, and initial analysis with your team.

  • Running a Remote Usability Test, Part 1

    学习如何运行一个远程慢化可用性测试. Part 1 covers starting the session with your participant and observers.

  • 在远程未经请访的研究中捕捉骗子和异常值

    In remote usability studies, it's hard to identify test participants who should not be in the study because they don't fit the profile or don't attempt the task seriously. This is even harder in unmoderated studies, but it can (and should) be done.

  • 分析电子表格中的定性用户数据以显示主题

    A simple method for visually identifying strong vs. weak themes in qualitative data from user research: by placing individual observations in a spreadsheet and color-coding them.

  • 市场研究团队和UX研究团队可以合作,避免误解吗?


  • Are You Doing Real Discoveries?

    Discoveries are a powerful part of the UX design process, but unfortunately many teams are not doing true discovery. Here are 5 main ways to go wrong.

  • 5定性研究方法

    Qualitative user research is invaluable for UX design. Here's an overview of 5 key methods beyond standard usability testing that are especially useful for early discovery studies.

  • Intentional Silence as a Moderation Technique

    When conducting user interviews or running usability studies, don't rush to talk as soon as the user stops speaking. Deliberately staying silent for longer than it feels comfortable will often prod users into saying more.

  • Qualitative vs. Quantitative UX Research

    Qualitative and quantitative methods both have their place in user research, but they address different issues in the UX design process. Understand the differences to pick the right method to learn what you need.

  • Don't Report Numbers from Small UX Studies

    Testing a small number of participants gives qualitative insights, which are great. But if 4 out of 5 test users do something, don't conclude that 80% of all users will do the same.

  • Survey Response Biases in User Research

    Users' answers to survey questions are often biased and not the literal truth. Examples include acquiescence bias, social desirability bias, and recency bias. Knowing about response biases will help you interpret survey data with more validity for any design decisions based on the findings.

  • Don't Listen to the Customers

    The first rule of user experience design is: don't base the product on what customers *say* they want. You must watch what people actually *do* when using your design.

  • UX研究作弊表

    Different user research methods are suited for different stages of the UX design process. Here's an overview of the best methods to discover, explore, test, and listen.

  • Open vs. Closed Questions in User Research

    当为一个用户体验设计的项目,做用户研究we can ask questions in two ways: open-ended (no fixed set of response options) and close-ended (users are restricted to picking from a few answers). Both work well, but only for those research questions they are suited to answer.

  • 在用户研究中,对象与主题内部研究设计之间


  • Tree Testing to Evaluate Information Architecture Categories


  • 定性用户研究数据的主题分析


  • ResearchOps 101

    How to amplify the value and impact of user research at scale (when doing lots of UX work and the associated research).

  • 3.Powerful Visual Mapping Strategies in UX Design


  • Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context


  • How and Why to Recruit Backup Participants (aka “Floaters”) in User Research


  • 任务分析:支持用户实现目标

    Task analysis is the systematic study of how users complete tasks to achieve their goals. This knowledge ensures products and services are designed to efficiently and appropriately support those goals.

  • 7.Steps to Benchmark Your Product’s UX


  • Remote Usability-Testing Costs: Moderated vs. Unmoderated

    Exact costs will vary, but an unmoderated 5-participant study may be 20–40% cheaper than a moderated study, and may save around 20 hours of researcher time.

  • 将复杂数据转化为引人注目的故事:5步过程


  • 3.Persona Types: Lightweight, Qualitative, and Statistical

    For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.

  • Rating Scales in UX Research: Likert or Semantic Differential?

    Likert and semantic differential are instruments used to determine attitudes to products, services, and experiences, but depending on your situation, one may work better than the other.

  • How Well Discovery Phases Are Performed in UX Projects

    Our survey results reveal that many UX practitioners perform discoveries in some shape and form, although many are on the short side, lack user research and don’t involve the right people.

  • Benchmarking UX: Tracking Metrics

    Quantitatively evaluate a product or service’s user experience by using metrics to gauge its relative performance against a meaningful standard.

  • 远程潜冲的可用性测试:如何执行它们


  • What a UX Career Looks Like Today

    Our latest research on UX careers looks into specialization, explores unique backgrounds of practitioners entering the field, and details the skills and responsibilities needed to work in UX today.

  • Remote Moderated Usability Tests: Why to Do Them

    Remote unmoderated usability testing is so fast and easy that some teams make it their only evaluation method. But don’t shy away from its more robust alternative, the remote moderated usability test, which can give you more information and is also inexpensive.

  • UX项目中的发现阶段

    Although there can be many different instigators, roles, and activities involved in a discovery, all discoveries strive to achieve consensus on the problem to be solved and desired outcomes.

  • 如何最大限度地提高用户测试中的见解:步骤用户任务

    You can learn the right kind of things and much more in user tests if you start with broad tasks instead of immediately leading to areas of interest. Prepare additional, focused tasks that can be used to direct users.

  • UX中的临界事件技术


  • Ethical Maturity in User Research

    How ethically mature are your user-research practices? Assess your current state of ethical maturity by answering these simple questions.

  • Tracking Research Questions, Assumptions, and Facts in Agile

    User-related questions and assumptions are not tracked throughout a product’s lifecycle, causing misalignment and overconfidence. Documenting these questions and assumptions in a knowledge board differentiates them from real facts.

  • The Diverge-and-Converge Technique for UX Workshops

    By first working independently on a problem, then converging to share insights, teams can leverage the benefits of both work styles, leading to rapid data analysis, diverse ideas, and high-quality designs.

  • Usability Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.