EcommerceArticles & Videos

  • 5种电子商务购物者

    Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.

  • Don't A/B Test Yourself Off a Cliff

    A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.

  • 什么是转换率,ux是什么意思?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • Ecommerce Selling Strategies from Brick and Mortar Stores

    通过在电子商务网站设计中的实体商店的经过验证的销售策略,可以提高在线购物的用户体验。

  • Designing Search Suggestions

    Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)

  • Mobile-Checkout Experience: Tips

    记住在移动结账设计过程中经常被忽视或容易忘记的这些基本体验元素。

  • 5个有效在线广告提示

    如何在网站和交互式环境中包含广告,而不会破坏用户体验。

  • Pitfalls of Conversion-Rate-Only Concern

    Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.

  • 3规则以获得更好的比较表

    Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.