EcommerceArticles & Videos

  • Companies on Social Media: 6 Interaction Types

    Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • 增强现实购物工具的UX指南

    Ecommerce AR tools are relatively new, so must be highly discoverable and easy to learn. Calibration issues run rampant, and users must dedicate focused attention to interact with this unfamiliar feature.

  • Imagery Helps International Shoppers Navigate Ecommerce Sites

    Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.

  • Augmented Reality for Ecommerce: Is It Useful Yet?

    增强现实是一种令人兴奋的技术,但使用它的经验是强大的,这伤害了对乐于助人的总体看法。

  • 5 Types of E-commerce Shoppers

    Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.

  • Don't A/B Test Yourself Off a Cliff

    A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.

  • Emojis在电子邮件主题行:优势或障碍?

    我们的研究表明emojis在主题行crease negative sentiment toward an email and do not increase the likelihood of an email being opened.

  • Communicating Changes Throughout the Buyer's Journey: A COVID-19 Case Study

    When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.

  • Online Shopping for Food and Groceries During Covid-19: Workflow Issues Impact the Ecommerce Customer Experience

    Allow users to reserve delivery windows before they start shopping; clearly communicate delivery minimums and fees; allow users to specify substitutions for low-stock items as they shop.

  • Animated GIFs in Email Are Worse Than Static Emails

    On average, people have a more positive reaction to emails without animated GIFs compared to those with animated GIFs.

  • ux电子商务产品页面指南

    Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.

  • 什么是转换率,ux是什么意思?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • What B2B Designers Can Learn from B2C About Building Trust

    Even though B2B and B2C ecommerce sites have different kinds of users, both types of sites can use similar strategies to simplify purchase flows and increase consumer trust.

  • Ecommerce Selling Strategies from Brick and Mortar Stores

    通过在电子商务网站设计中的实体商店的经过验证的销售策略,可以提高在线购物的用户体验。

  • Alternative Payment Methods Enable International Purchases

    By understanding customers’ payment preferences and offering options that people are used to in their own country, sites can improve the checkout experience for international purchasers.

  • 商店发现者:为什么人们仍需要定位器链接

    In addition to a site-wide store-locator link, location-finder links in key areas anticipate users’ needs and make it easy to find a physical location within the context of their task.

  • Applying Discounts and Promotions on Ecommerce Websites

    Coupons and other discounts should be easy to apply and shopping carts should clearly display how the total was affected by the promotion.

  • Designing Search Suggestions

    Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)

  • 传达电子商务折扣和促销活动

    Make users aware of existing offers and make it easy for users to qualify for promotions such as minimum-spend free shipping or multiple item discounts.

  • Companies on Social Media: 6 Interaction Types

    Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • 5 Types of E-commerce Shoppers

    Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.

  • Don't A/B Test Yourself Off a Cliff

    A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.

  • 什么是转换率,ux是什么意思?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • Ecommerce Selling Strategies from Brick and Mortar Stores

    通过在电子商务网站设计中的实体商店的经过验证的销售策略,可以提高在线购物的用户体验。

  • Designing Search Suggestions

    Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)

  • Mobile-Checkout Experience: Tips

    记住在移动结账设计过程中经常被忽视或容易忘记的这些基本体验元素。

  • 5个有效在线广告提示

    如何在网站和交互式环境中包含广告,而不会破坏用户体验。

  • Pitfalls of Conversion-Rate-Only Concern

    Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.

  • 3 Rules for Better Comparison Tables

    Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.

  • Show Prices for Common Scenarios

    B2B sites often have overly complex pricing structures or can't show prices at all. To help prospects with early research, list representative cases and their prices.

  • One Billion Internet Users

    The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs.

  • The Slow Tail: Time Lag Between Visiting and Buying

    Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than 4 weeks after users click on search engine ads.

  • Amazon: No Longer the Role Model for Ecommerce Design

    许多设计元素为Amazon.com工作主要是因为其作为世界上最大和最熟悉的电子商务网站的地位。正常站点不应复制亚马逊的设计。

  • 8 Steps to Prepare for the Holiday Shopping Season

    Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take 6 other steps to maximize your site's holiday sales potential before it's too late.

  • Informational Articles Must Ask For the Order

    除非您与文章内容的产品页面有明确的链接,否则直接从搜索引擎访问文章的用户可能永远不会意识到您销售相关产品。manbetx官网手机登陆

  • After the Buy Button in E-Commerce

    The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.

  • 庆祝网站上的假期和特殊场合

    Even small holiday decorations can increase joy of use and make websites feel more current and more connected to users' lives and physical environment. The key is to commemorate without detracting from your users' main reasons for visiting the site.

  • Is Poor Usability Killing E-Commerce?

    User success rates on e-commerce sites are only 56%, and most sites comply with only a third of documented usability guidelines. Given this, improving a site's usability can substantially increase both sales and a site's odds of survival.

  • 帮助用户找到物理位置

    When we asked users to find a nearby store, office, dealership, or other outlet based on information provided at a parent company's website, users succeeded only 63% of the time. On average, the 10 sites we studied complied with less than half of our 21 usability guidelines for locator design.

  • 利润最大化与用户忠诚度

    Instead of maximizing the profits from an individual visit it is better to encourage loyal users and establish non-monetary differentiation and frequent-user programs.

  • Web Research: Believe the Data

    众所周知,关于Web用户行为,但研究结果通常在实际项目中被忽略。示例:上部客户注册不起作用;Web营销方法的使用频率和有效性是负相关的。

  • Why People Shop on the Web

    A survey of 1,780 people who have bought something on the Web found that convenience and ease of use are the main reasons to shop on the Web. Non-buying visits (product research) are important to shoppers.