EcommerceArticles & Videos

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • UX Guidelines for Augmented-Reality Shopping Tools

    电子商务AR工具相对较新,因此必须高度可发现和易于学习。校准问题运行猖獗,用户必须专注于与此不熟悉的功能进行互动。

  • 图像有助于国际购物者导航电子商务网站

    Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.

  • 增强电子商务的现实:它有用吗?

    Augmented reality is an exciting technology, but the experience of using it is underwhelming, which hurts its overall perception of helpfulness.

  • 5.Types of E-commerce Shoppers

    与人们在线购物的广泛用户研究确定了5种主要行为类型:以产品为中心的,浏览,研究人员,讨价还价和一次性购物者。每个用户类型来自不同的UX元素的优势。

  • Don't A/B Test Yourself Off a Cliff

    A / B测试通常侧重于用户体验的隔离部分的增量改进,导致累积差的风险差,这比其部分的总和更差。

  • Emojis in Email Subject Lines: Advantage or Impediment?

    我们的研究表明,主题行中的Emojis对电子邮件增加了负面情绪,不会增加被打开的电子邮件的可能性。

  • Communicating Changes Throughout the Buyer's Journey: A COVID-19 Case Study

    When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.

  • Online Shopping for Food and Groceries During Covid-19: Workflow Issues Impact the Ecommerce Customer Experience

    允许用户在开始购物之前预留交付窗口;清楚地传达交付最低和费用;允许用户为购物提供低股票的替换。

  • 电子邮件中的动画GIF比静态电子邮件更糟糕

    On average, people have a more positive reaction to emails without animated GIFs compared to those with animated GIFs.

  • UX Guidelines for Ecommerce Product Pages

    Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.

  • What Is a Conversion Rate, and What Does It Mean for UX?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • What B2B Designers Can Learn from B2C About Building Trust

    Even though B2B and B2C ecommerce sites have different kinds of users, both types of sites can use similar strategies to simplify purchase flows and increase consumer trust.

  • Ecommerce Selling Strategies from Brick and Mortar Stores

    The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.

  • 替代支付方法使国际购买能够

    通过了解客户的付款偏好和提供人们在自己的国家/地区的选择,网站可以提高国际买家的结账体验。

  • Store Finders: Why People Still Need Locator Links

    除了站点范围内的商店定位器链路之外,关键领域的位置查找器链接预计用户需求并使其在任务的上下文中可以轻松找到物理位置。

  • 在电子商务网站上应用折扣和促销

    优惠券和其他折扣应该很容易达成y and shopping carts should clearly display how the total was affected by the promotion.

  • Designing Search Suggestions

    有用的搜索建议导致相关结果,并与查询文本视觉上不同。(这是关于如何在您自己的网站上设计搜索功能,无论是电子商务网站还是没有。)

  • Communicating Ecommerce Discounts and Promotions

    让用户了解现有优惠,并使用户可以轻松获得最低限度免运费或多项折扣等促销的资格。

  • Mobile-Checkout Experience: Tips

    Remember these essential experience elements that are often overlooked or easily forgotten during the mobile-checkout design process.

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • 5.Types of E-commerce Shoppers

    与人们在线购物的广泛用户研究确定了5种主要行为类型:以产品为中心的,浏览,研究人员,讨价还价和一次性购物者。每个用户类型来自不同的UX元素的优势。

  • Don't A/B Test Yourself Off a Cliff

    A / B测试通常侧重于用户体验的隔离部分的增量改进,导致累积差的风险差,这比其部分的总和更差。

  • What Is a Conversion Rate, and What Does It Mean for UX?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • Ecommerce Selling Strategies from Brick and Mortar Stores

    The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.

  • Designing Search Suggestions

    有用的搜索建议导致相关结果,并与查询文本视觉上不同。(这是关于如何在您自己的网站上设计搜索功能,无论是电子商务网站还是没有。)

  • Mobile-Checkout Experience: Tips

    Remember these essential experience elements that are often overlooked or easily forgotten during the mobile-checkout design process.

  • 5.Tips for Effective Online Advertising

    How to include ads on websites and interactive environments without undermining the user experience.

  • Pitfalls of Conversion-Rate-Only Concern

    Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing for humans.

  • 3俄文les for Better Comparison Tables

    Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.

  • User Intent Affects Filter Design

    Results pages that refresh too soon or shift the page position disrupt the filtering process. Design filters and facets to offer a smooth user experience.

  • 我在餐馆工作时我所学到的良好用户体验所需的一切

    Satisfying user experiences are built on good customer-service principles. Restaurant UX provides many lessons for interaction design.

  • Don't Force Users to Register Before They Can Buy

    电子商务站点上的可选注册简化了购买过程,并邀请用户在感觉舒适时注册,而不是强调不需要的注册。

  • 3.Tips for Better Product Descriptions on Websites

    Key content requirements for product pages are: answer users’ questions, be direct, and help with product comparison.

  • 在电子商务购物车中的决策:支持用户的4个提示

    通过提供产品详细信息,允许访问产品页面并让用户轻松删除项目中的决策。

  • Mobile Navigation: Image Grids or Text Lists?

    For mobile navigation, image grids should be saved for deeper IA levels where visual differentiation between menu items is critical.

  • 设计5种类型的电子商务购物者

    Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.

  • 无限滚动不是每个网站的

    Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.

  • Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid

    电子商务设计受益于大型产品图片,促使的评论和轻松折扣,但遭受隐藏的产品细节,网站反馈差和拥挤的客户服务区。

  • Maps and Location Finders on Mobile Devices

    业务位置的地图可能比简单的列表视图更具视觉上吸引力,但它们在移动设备上介绍了太多的可用性问题。

  • State the Price to Give B2B Sites a Competitive Advantage

    Prospective customers want to know the price as their #1 info need on any website — including B2B sites, but these sites often hide or obscure pricing information.

  • Conversion Rates

    转换增加是更好的用户体验和更多用户研究的最强大的投资回报员之一。跟踪随着时间的推移,因为它是一个相对度量。

  • HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines

    Healthcare.gov的帐户设置过程是不必要的复杂性,可能有助于后端技术失败。

  • Users' Pagination Preferences and "View All"

    Long listings might need pagination by default, but if users customize the display to View All list items, respect that preference.

  • Ecommerce Usability Improvements

    Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.

  • How to Achieve Painless Registration (at asktog.com)

    我即将为您提供多种方式来增加电子商务网站的销售,并增加服务网站上的注册,但首先,如果您个人浏览网络,请享受注册使用网站。

  • Transactional Email and Confirmation Messages

    Automated email can improve customer service, strengthen relationships, and help websites bypass search engines. But most messages fared poorly in user testing and didn't fulfill this potential.

  • 用户烦恼是否有关?

    让用户遭受下拉菜单进入状态缩写是众多小烦恼之一,可以增加效率较低,更令人愉快的用户体验。值得修复尽可能多的可用性刺激物。

  • 10 High-Profit Redesign Priorities

    Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.

  • Wishlists, Gift Certificates, and Gift Giving in E-Commerce

    Although gift features leverage the online medium and draw new users to a site, they also introduce many usability pitfalls. Among them are poorly designed email notifications, which many users simply ignore.