Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.
There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.
Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.
When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.
Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.
Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.
Even though B2B and B2C ecommerce sites have different kinds of users, both types of sites can use similar strategies to simplify purchase flows and increase consumer trust.
The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.
Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.
There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.
Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.
The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.
Websites structure and deliver customer-service information in many different ways. We recommend a model for standardized delivery of this content online.
电子商务search tools are easy to find, return more-relevant results than in the past, and rely on autosuggestions and facets to guide users through the search space.
Traffic and sales data show that ecommerce sites had 111% higher sales-per-visit on desktop than on mobile on Cyber Monday 2017. Better than 2014 when desktop sold 288% more.
A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.
Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.
To eliminate outdated information and make online shopping efficient, let ecommerce users easily update existing payment information directly within the checkout flow.
To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.
