电子商务Articles & Videos

  • 社交媒体的公司:6种互动类型

    Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • UX Guidelines for Augmented-Reality Shopping Tools

    电子商务AR工具相对较新,因此必须高度可发现和易于学习。校准问题运行猖獗,用户必须专注于与此不熟悉的功能进行互动。

  • 图像有助于国际购物者导航电子商务网站

    Nonnative speakers rely on visual cues to navigate international sites presented in an unfamiliar language. Use imagery to support text and help these shoppers.

  • 增强电子商务的现实:它有用吗?

    Augmented reality is an exciting technology, but the experience of using it is underwhelming, which hurts its overall perception of helpfulness.

  • 5.Types of E-commerce Shoppers

    与人们在线购物的广泛用户研究确定了5种主要行为类型:以产品为中心的,浏览,研究人员,讨价还价和一次性购物者。每个用户类型来自不同的UX元素的优势。

  • Don't A/B Test Yourself Off a Cliff

    A / B测试通常侧重于用户体验的隔离部分的增量改进,导致累积差的风险差,这比其部分的总和更差。

  • Emojis in Email Subject Lines: Advantage or Impediment?

    我们的研究表明,主题行中的Emojis对电子邮件增加了负面情绪,不会增加被打开的电子邮件的可能性。

  • Communicating Changes Throughout the Buyer's Journey: A COVID-19 Case Study

    When emergency situations impact retail operations, stores must inform customers of resulting changes to services with salient communications across all channels.

  • Online Shopping for Food and Groceries During Covid-19: Workflow Issues Impact the Ecommerce Customer Experience

    允许用户在开始购物之前预留交付窗口;清楚地传达交付最低和费用;允许用户为购物提供低股票的替换。

  • 电子邮件中的动画GIF比静态电子邮件更糟糕

    On average, people have a more positive reaction to emails without animated GIFs compared to those with animated GIFs.

  • UX Guidelines for Ecommerce Product Pages

    Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the purchase process.

  • What Is a Conversion Rate, and What Does It Mean for UX?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • What B2B Designers Can Learn from B2C About Building Trust

    Even though B2B and B2C ecommerce sites have different kinds of users, both types of sites can use similar strategies to simplify purchase flows and increase consumer trust.

  • 电子商务Selling Strategies from Brick and Mortar Stores

    The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.

  • 替代支付方法使国际购买能够

    通过了解客户的付款偏好和提供人们在自己的国家/地区的选择,网站可以提高国际买家的结账体验。

  • Store Finders: Why People Still Need Locator Links

    除了站点范围内的商店定位器链路之外,关键领域的位置查找器链接预计用户需求并使其在任务的上下文中可以轻松找到物理位置。

  • 在电子商务网站上应用折扣和促销

    优惠券和其他折扣应易于申请,购物车应清楚地展示促销的总影响。

  • Designing Search Suggestions

    有用的搜索建议导致相关结果,并与查询文本视觉上不同。(这是关于如何在您自己的网站上设计搜索功能,无论是电子商务网站还是没有。)

  • Communicating Ecommerce Discounts and Promotions

    让用户了解现有优惠,并使用户可以轻松获得最低限度免运费或多项折扣等促销的资格。

  • 社交媒体的公司:6种互动类型

    Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.

  • Social Commerce vs. Social Selling

    There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.

  • 5.Types of E-commerce Shoppers

    与人们在线购物的广泛用户研究确定了5种主要行为类型:以产品为中心的,浏览,研究人员,讨价还价和一次性购物者。每个用户类型来自不同的UX元素的优势。

  • Don't A/B Test Yourself Off a Cliff

    A / B测试通常侧重于用户体验的隔离部分的增量改进,导致累积差的风险差,这比其部分的总和更差。

  • What Is a Conversion Rate, and What Does It Mean for UX?

    Conversions measure whether users take a desired action on your website, so they are a great metric for tracking design improvements (or lack of same). But non-UX factors can impact conversion rates, so beware.

  • 电子商务Selling Strategies from Brick and Mortar Stores

    The user experience of shopping online can be enhanced by employing proven selling strategies from physical stores in the design of ecommerce websites.

  • Designing Search Suggestions

    有用的搜索建议导致相关结果,并与查询文本视觉上不同。(这是关于如何在您自己的网站上设计搜索功能,无论是电子商务网站还是没有。)

  • Mobile-Checkout Experience: Tips

    Remember these essential experience elements that are often overlooked or easily forgotten during the mobile-checkout design process.

  • 5.Tips for Effective Online Advertising

    How to include ads on websites and interactive environments without undermining the user experience.

  • Pitfalls of Conversion-Rate-Only Concern

    数字不要绘制完整的UX图片,所以在寻求转换率优化中,不要忽视我们为人类设计的事实。

  • 3.Rules for Better Comparison Tables

    Successful comparison tables help people make decisions quickly. Simplicity, consistency, and informational are qualities of good comparison tables.

  • 如何在电子商务网站上展示税收,费用和运费

    意想不到的服务费用和快递费用should be disclosed early in the shopping process to avoid losing customers.

  • 6 Ways Ecommerce Sites Can Compete With Amazon

    亚马逊的尺寸和库存宽度引入了弱点。零售商应该专注于以亚马逊不能的方式提供特殊的客户体验。

  • UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

    通过提供清晰,区分各级的产品信息 - 从主页到产品列表页面简化用户的路径。

  • Customer-Service Information on Websites: The Hub-and-Spoke Model

    Websites structure and deliver customer-service information in many different ways. We recommend a model for standardized delivery of this content online.

  • 为更好的UX定义有用的筛选类别和值

    For a useful faceted search, develop filter categories and filter values that are appropriate, predictable, free of jargon, and prioritized.

  • The State of Transactional Email

    自动电子邮件比他们更有用used to be. Good transactional email should be concise, clear, and easy for users to process.

  • The State of Ecommerce Search

    电子商务search tools are easy to find, return more-relevant results than in the past, and rely on autosuggestions and facets to guide users through the search space.

  • 将项目添加到购物车:提供清晰,持久的反馈

    要确认已添加项目到购物车,请显示数字徽章和确认开发程序或页面,并更改添加到购物车按钮的标签。

  • The New Ecommerce User Experience: Changes in Users’ Expectations

    Powerhouse retail platforms shape customers’ expectations for a stellar online-shopping experience.

  • 站点搜索建议

    有用的搜索建议导致相关结果,并与查询文本视觉上不同。If appropriate, they include scope, thumbnails, or categories.

  • M-Commerce: Terrible UX

    Traffic and sales data show that ecommerce sites had 111% higher sales-per-visit on desktop than on mobile on Cyber Monday 2017. Better than 2014 when desktop sold 288% more.

  • 移动表:比较和其他数据表

    Locking headers and allowing users to select a subset of data according to their needs make large data tables usable on mobile devices.

  • “开始”阻止用户

    A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.

  • 在线广告的五个用户要求

    Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.

  • 在网上购物者灌输信心:我在网上买了一张沙发,好的UX密封了这笔交易

    A stellar user experience focused on users’ question and needs can persuade shoppers to make big-ticket purchases online.

  • Seamlessness in the Omnichannel User Experience

    公司必须支持跨渠道的无痛过渡,以创造可用的Omnichannel体验。

  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • 在Omnichannel用户体验中优化上下文

    为每个频道的独特优势和角色设计,以创造可用的上下文专用体验。

  • Let Loyal Shoppers Edit Saved Credit Cards

    To eliminate outdated information and make online shopping efficient, let ecommerce users easily update existing payment information directly within the checkout flow.

  • The Anatomy of a List Entry

    To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.