Each UI generation often takes two steps forward, then one step back. Even as new technologies emerge (e.g., Artificial Intelligence (AI) and speech recognition), knowing established UX guidelines will help you avoid missteps. This was Jakob Nielsen's keynote at the UX Conference in Copenhagen.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Interfaces that temporarily hide the UI elements to emphasize content often increase the interaction cost, cognitive load, and the number of attention switches.
Each UI generation often takes two steps forward, then one step back. Even as new technologies emerge (e.g., Artificial Intelligence (AI) and speech recognition), knowing established UX guidelines will help you avoid missteps. This was Jakob Nielsen's keynote at the UX Conference in Copenhagen.
Our research shows that tutorials don’t make users faster or more successful at completing tasks; on the contrary, they make them perceive the tasks as more difficult.
Alternate methods for accomplishing a frequent action in a user interface support expert users by speeding up their interactions, without hindering novices.
Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).
Encourage engagement with recommendations by presenting them prominently, segmenting suggestions into clear categories, and providing methods for users to give feedback.
