Images are content, and different types of images serve different purposes. Decorative images have a role in establishing tone and emotional appeal, but they must not interfere with a user’s ability to accomplish a task.
Content frames are a tool that can help us make sure we’re not waiting until the end of the design process to incorporate real content into the experience.
Catherine Toole (@catherinetoole) the founder of digital content agency Sticky Content, explains the importance of building mutually supportive relationships with your stakeholders.
Content strategy addresses high-level goals, not just tactical implementation, according to Catherine Toole (@catherinetoole), founder of digital content agency Sticky Content.
A content inventory and audit are two important activities to complete before developing a strategy to improve your digital content. Conduct them together to set your content up for success.
Interviews with intranet designers show that intranets are responding to COVID-19 with frequent updates, information about staying healthy, and tools to aid virtual work.
While jump links have caused problems in the past, they can successfully be used to move users down long pages and directly to content, on any screen size.
Readers can understand short, simple text content on mobile devices just as well as on computers, but they slow down when reading difficult text on mobile.
A two-part experiment found that different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
Designers must aim to understand and accommodate different user goals. When accommodations aren’t feasible, choose designs that support the most common user scenarios. For example, subscribers to online TV streaming services have different viewing preferences, and designs need to take those into consideration.
What happens when people reach the web page that contains the information they seek? Don’t let the user experience fall apart on the content page. Use modified user-testing techniques to evaluate whether your content meets users’ needs and expectations.
While fairly popular, “lift and shift” is not a viable content strategy. It is a folly fueled by fear, limited resources, inexperience, and politics. There are better ways to ensure high-quality intranet content, and two award-winning designers offer their insights, proving that a bright attitude makes all the difference.
