Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.
Fact-finding tasks were less memorable, while complex research-based tasks required more effort from users. Top user expectations for each task type varied.
User errors while using computers take two forms: slips (right intent, wrong action) and mistakes (wrong intent). Understanding the differences between the types of user error will help you design to prevent or minimize these problems.
Users have a rudimentary understanding of cloud services and attempt to fit them into their existent, simpler mental models that they had formed for similar, more-traditional services.
Negative experiences have stronger emotional impact on humans than positive experiences do. Thus, in designing the user experience, we need extra emphasis on avoiding those lows.
Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements.
User errors while using computers take two forms: slips (right intent, wrong action) and mistakes (wrong intent). Understanding the differences between the types of user error will help you design to prevent or minimize these problems.
Negative experiences have stronger emotional impact on humans than positive experiences do. Thus, in designing the user experience, we need extra emphasis on avoiding those lows.
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.
Fact-finding tasks were less memorable, while complex research-based tasks required more effort from users. Top user expectations for each task type varied.
Users have a rudimentary understanding of cloud services and attempt to fit them into their existent, simpler mental models that they had formed for similar, more-traditional services.
New research with users aged 3–12 shows that children have gained substantial proficiency in using websites and apps since our last studies, though many designs are still not optimized for younger users. Designing for children requires distinct usability approaches, including targeting content narrowly for children of different ages.
Users spend 80% of the viewing time on the left half of the page vs. 20% on the right half. Standard designs will maximize user efficiency and company profits.
