This report presents design recommendations for creating a better user experience on higher-education websites. Armed with these essentials, designers can have a high impact on the overall web usability and ultimately create a more satisfying and productive experience for visitors.
Find out what students want from higher-education websites and how people decide to keep exploring or to give up. Based on research observing real students visiting real sites, we identify users’ top questions and show examples of sites that answered those questions well—and those that could improve.
This170-pagereport offers78 design guidelinesbased on our usability research. Discussions and177 screenshot examplesfrom109 university websitessupport our findings and recommendations.
The information in this report is based on usability research with users 16–59 years old. We used two different research methods:
代表用户,比如高中学生, transfer students, master’s degree applicants, and parents of students tested a variety of websites. The studies took place with users in the United States, United Kingdom, Canada, and Taiwan. We evaluated pages from universities in19 countries. The report includes examples from109 universitiesaround the world.
Versions of this content were also previously featured in a day-long talk at the UX Conference.