电子商务用户体验

4th Edition

Improving the usability of your ecommerce site builds a competitive advantage - today’s consumers are not satisfied with sites that simply allow them to shop. These reports outline detailed recommendations for improving the online shopping experience.

This series includes 13 reports on specific topics and presents837设计指南based on our usability research. Discussions and超过1500张截图插图supplement the findings.

Article on research findings: The New Ecommerce User Experience: Changes in Users' Expectations

Buy individual reports, or节省58%当你把13卷书一起买的时候。

个别报告

What’s new in the fourth edition?

The fourth edition includes new and updated guidelines, including revisions and clarifications. For the fourth edition of this report series we conducted one large-scale lab-based usability study. In addition to this large study, researchers also conducted smaller, more targeted research studies to update and evolve each of the 11 topical ecommerce reports included in this report series. New findings and discussions include: mobile usability, live chat best practices, omnichannel strategies, streamlined shopping cart and checkout, expectations for product pages and product information, changes in customer behaviors and expectations, and much more.

研究方法

The information in these reports is based on three separate rounds of ecommerce studies, including:

  • 一对一可用性测试
  • Diary-based longitudinal study, for which people recorded their online experiences
  • 眼睛跟踪

Representative users tested255 ecommerce websites. 研究在美国、英国、丹麦和中国(香港)进行。

Three reports in this series are based on additional research studies (愿望清单、礼品卡和礼品赠送,Store Finders and Locators,和事务性电子邮件和确认消息). 这三份报告都有自己的方法部分。


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