Ecommerce Seminars

    Speaker:

    Max Talbot-Minkin
    Vice President of Product and Design, TodayTix

    Building a 2.0

    Making Big Changes Without Causing Big Waves

    Recorded October 2017
    $99

    Speaker:

    Max Talbot-Minkin
    Vice President of Product and Design, TodayTix

    Often companies are faced with a dilemma between redesigning something from scratch or continuing to iterate on their existing product. Although redesigns are a minefield of potential customer outrage, sometimes they are the right action to move the needle and modernize your product. By planning carefully, ensuring you’re solving for user needs, and involving real users throughout the process, you can mitigate the risk of a redesign and maximize its potential. Learn the principles and tools and see how TodayTix pulled it off successfully.

    Speaker:

    Cliff Anderson
    Sr. Usability Engineer, Ally Bank

    Designing Usable Chatbots

    Recorded June 2017
    $99

    Speaker:

    Cliff Anderson
    Sr. Usability Engineer, Ally Bank

    Chatbots. They’re all the rage. Come learn what chat bots actually are, why they really will be the next big thing, and how to design ones that genuinely work. Chatbots combine Artificial Intelligence and Natural Language Processing to allow users to interact with your company much as they would with actual customer support personnel. They’re also very easy to design, which means they will also soon be ubiquitous. This presentation looks at some emerging best practices and also offers a model with which to understand how chatbots work and how to design effective and usable ones.