参加本课程并通过考试赚取1 UX认证信用，这也符合可选的互动设计专业。
学习更多关于NN/g'sUX认证程序。
写下引人注目的数字副本
Web content for the way your audience thinks and behaves
Topics Covered
Topics Covered
- Get eyetracking evidence on how people read online vs. in print
- Active vs. passive reading behaviors
- Common online reading and scanning patterns
- Designing for how much (or how little) people read
- When and why people are motivated to read
- What writers need to know
- Web写作规则
- Writing techniques to increase credibility
- Converting feature-driven language to benefits-driven language so people relate to your message
- Best practices for formatting online content
- 优先考虑信息以提高可求解性
- 提高扫描和理解的提示
- 内容块减少信息过载
- Page titles that attract attention and help users find information
- Headings and subheadings as a technique to encourage scrolling
- 编写复杂内容的有效摘要
- Links that encourage clicks and taps
- Content types that can convince users to take action
- Effective taglines explain who you are
- 公司信息
- Helpful error messages
- 组织复杂内容和文章的技术manbetx官网手机登陆
- Repurposing print and PDF documents for the web
- Designing content so people will scroll
- When to keep information on a single page
- 长页的好处与分页
- Strategies for layering content
- Alternative ways to present information
- 如何为您的读者写
- 了解您的受众及其局限性
- Addressing needs of both novice and expert users
- 通过写作较低的等级来帮助所有用户
- 测量可读性和理解
- Dealing with organizational politics
- Creating a style guide for content contributors
- Defining and applying a consistent voice, tone, and style to appeal to users
- 测试和评估您的内容
Free Material With Course Attendance
Free Material With Course Attendance
Report：人们如何阅读网络：眼镜证据
这项355页的报告提供了83个网页写作和内容布局建议，以及102个关于人们在网络上读取的详细调查结果，包括在可用性测试期间使用眼镜技术时显示的扫描模式。
Checklist：Rules for Web Writing
格式
格式
This course is an interactive lecture. Through in-depth exercises you will learn to apply and practice new principles and techniques while staying grounded in the research that supports them. Individually, and in groups, you will rewrite, redesign, and reorganize existing web-copy according to the guidelines presented in class.
The course also includes:
- 从我们自己的可用性研究中的调查结果包括眼影
- Videos from usability testing showing people's behavior in response to content
- Screenshots with content that works and doesn’t work, and why
- Opportunities to ask questions and get answers
UX认证Credit
UX认证Credit
Participant Comments
Participant Comments
"Practical advice that we can use straight away to improve our content."
Anna Billington, Isle of Man Government
"Invaluable help that I can pass on to colleagues using real-world examples and practical application. Really appreciate the insight — impossible not to learn from this!"
Simon Twining, DWP
"Great reminders and takeaways. I can easily create a one pager for my team with these steps."
Jessica Guerin，Credit Karma
"Loved this course. The fact that everything was backed by relevant and recent research really made this course hit home. Will definitely be taking what I learned back to revise our current copywriting and content strategy."
Marilyn Ehm，erotek
更多参与者评论
"Absolutely fantastic class! Kate structured this course with the perfect balance of lecture, exercises, and collaboration. Her class was engaging, fun, and highly informative. I'm looking forward to taking my learning back to my team!"
Felicia Passovay，GE Healthcare
"Great cadence of topics that cover all of the "nebulous" areas of content strategy."
Danielle Simpson, iRobot
"I didn't know if I was going to like this course. The subject seemed obvious. I was wrong. I learned many actionable items I can implement today!"
Jaycee Cary, Jaycee Cary Design
”这门课程非常全面的ctivities were useful in actioning our new tools! Hearing examples from my peers also helped support my learning in a meaningful way. I have at least 10 insights I'm ready to take back to my team. Thank you Anna!"
Caitlin Meachin，ATB金融
"Great interactivity. Engaging way of bringing across the content — excellent."
康妮golsteyn.
“令人敬畏的研究。我们公司真的试图掌握数字副本和优化的读者，而这堂课提供了优秀的教育。真的很了解凯特对自己的研究和第一手经验的事实。”
"Most beneficial aspects were tips and stats. Writing exercises were also helpful. Instructor is great."
D. A., BAH, Atlanta
"My role is slightly outside of the UX world (we have a separate team for that), but I do work with them on several projects. This is my first foray into the world of data-backed web page production, and it's been very insightful. Information was presented in a way that was easy to understand. Kate is a great presenter and is obviously knowledgeable about digital content creation."
“一个非常棒的研讨会！我不是一个作家，作为网络的设计师，这有助于彻底使用我公司内容和其他人的技能集和战略。”
莎拉戴维斯，利克斯马克国际
“凯特似乎非常有信心和知识渊博。这些材料是一种让我们敬业的方式涵盖的。她鼓励允许有机会解释不同的观点。两个竖起大拇指！”
Casey Cummings, USAble Life
“这是信息丰富的。我学到了一些新的观点并加强了他人。我可以把这个信息送回并申请我的公司。”
Paula Clark, Alexander Group, Inc.
"Informative refresher course! Kate's teaching of digital writing best practices brought me forward years forward as a digital professional."
Bridget Jackson, San Francisco
"For anyone that plays any role in creation or management of digital content, this course provides actionable lessons that you can put into practice immediately. It also provides evidence that helps to quantify why putting these lessons into practice is essential."
Gabe Hough，PCBB
"This class provides a ton of takeaways that can be applied immediately. Kate was very informative and warm."
Tracy Legault，Tucson，AZ
"I feel much more equipped to navigate copywriting as a UX designer who often has to fill that role on smaller teams."
Lauren Blackburn
“课程提供智能，易于使用的策略和教导与用户沟通。迫不及待地进入许多想法。”
Charles Gay, Delta Air Lines
"It makes you think about issues that were obvious but usually we didn't know and also teach you how to manage this kind of issues."
丹尼尔·奥图
"This class is fantastic. Kate is an extremely engaging instructor and all copywriters who develop content for digital should take this class. Period."
Beth Mickelberg
"This course reinforced some best practices that we are currently implementing, but helped solidify with data, research & great examples. I also learnt some new helpful tools!"
Kate, University of BC
"This course stated a lot of strategies that are commonly accepted, but having the data behind them via eye tracking and other testing can help my team finally put the debate to rest."
Nate Casimiro, Simpleview
"Kate was so great — organized, energizing, informative, and personable. Her pacing and presentation was spot on for the topic. Lots of great information presented in the best practices writing that she teaches."
Christina Peterson, Kaiser
“真的很喜欢与邻居的眼睛跟踪视频和活动。伟大的内容是如此低估！”
Michael Peters, USAA
"This course was a great update on writing for the web. Kate was articulate and funny and provided pragmatic examples of how to structure to engage users."
Hilary Le Fort, Kaiser Permanente
"Anna has a depth of knowledge that was very informative. I was impressed by the research studies she has done, and I appreciate how she used these in the course content."
Katherine Copenhauer，Medline
“扬声器被抛光并以友好的知识渊博的方式呈现。优秀的材料。迫不及待地和我的团队分享。:)”
Mary Hutson, J.B. Hunt
"Great class! Especially for non-writers/content spec. Thank you!!."
比尔马吉奥亚，折扣轮胎
“能够创造良好的数字副本是我的斗争。我一直以任何形式写作，但现在我对我的方法感到相信。”
Brandon Cover, Sandia National Labs
"Great delivery of content. Answers questions respectfully and with sufficient information."
Elijah Finch，桑迪亚国家实验室
"Great content. Information rich but not overwhelming. Reinforced a lot of what I'm doing — but also gave me many new ideas."
Ann Crago, Northwestern University Feinberg School of Medicine
“这是如何为任何组织写出质量内容的奇妙概述。完全值得。”
Stockton Hiatt, doxy.me, Charleston SC
“凯特和安娜在他们覆盖的主题中非常精通。我喜欢他们从自己的经验中发言，而且关于他们自己已经成为的一部分。我感到相信他们正在谈论他们自己的事情知道并理解，而不是重复他们在书中阅读的事情。“
Adam Becker, Denmark
“真正的信息和良好的知识添加到我的技能集，让我努力练习！”
Yunlu Shi, Deep Sentinel, United States
"Examining gaze plots in reference to writing content was fascinating. Anna was an extremely knowledgeable and engaging instructor. She gave practical takeaways as well as overarching concepts to apply in both the short and long terms."
朱莉娅雷曼，室斯堡
“这是一个很好的经历，有价值的信息和即时行动，我可以采取提高我的内容。”
Nikos Kotsakis, notallbad, Berlin/ Germany
"You will see the value hidden behind excellent UX writing."
Kinga，Demant Technology Center，华沙/波兰
“这门课程是在教室风格的环境中扩展和/或加强你的说服性写作策略的好方法。它不仅是我所采取的最具吸引力的课程，它是如此丰富的信息，我正在离开这么多资源我可以申请我的转换优化角色。“
Saara Khalil，Doxy.me，美国
"Kate was amazing! She offered helpful insight into the complex world of digital writing, and I took away a number of tips that I look forward to employing in my copy. I especially appreciate the full 300-slide deck being made available offline. There was so much rich content in there, and I'm grateful that I can go back and review certain topics again, like tone of voice, "satisficing," and information scent."
Josh C.，Cruckfield，夏洛茨维尔，弗吉尼亚州
"Lots of thorough and actionable tips for writing compelling copy. It's great to understand how users interact with sites so we can tailor our content to this reality."
Lynne Venart，美国大屠杀纪念馆，华盛顿州
"I definitely benefited from this course and I found both the speaker and the format to be highly engaging. I enjoyed the breakout session opportunity and being partnered with another attendee. All of the content was relevant and helpful."
Diana Morales, National Institute of Mental Health, Rockville USA
"For me as a newbie in texting it was a great overview. Also pretty easy to follow in English as a non-native speaker. Great speaker, very understandable and nice structure."
Anja, Berlin
"Examining gaze plots in reference to writing content was fascinating. Anna was an extremely knowledgeable and engaging instructor. She gave practical takeaways as well as overarching concepts to apply in both the short and long terms."
茱莉亚•雷曼Chambersburg,美国
“许多概念是我之前听到的最佳实践，但它真的有助于用这么多的用户数据来加强它们。我认为数据也有助于我分享给我的组织并说服他们这些都很重要。一世也认为虚拟会议实际上是我的一个很好的机会！我可能无法在我是沟通者的情况下参加完全会议，并且不做任何网络或UX设计，所以有能力几乎可以参加本课程真的很有价值。在突破团体中与世界各地的人们见面和学习，这也很有趣！“
Hannah Koschnitzke, Vail Resorts, Denver, CO
“这是一个很好的经历，有价值的信息和即时行动，我可以采取提高我的内容。”
Nikos Kotsakis, notallbad, Berlin, Germany
“在本课程之后，我去了我们的网站并纠正了我们的许多坏事。谢谢所有可操作的建议！”
J. Antonio Avalos，墨西哥
通过遵循我们的“编写Web”指南，提高网站或内联网的可用性。人们很少通过Word读网页字。相反，它们扫描页面，挑出单个单词和句子。他们这样做是因为他们是专注的任务，并需要确保页面在读取它之前将有答案。在本课程中，您将学习用户在线阅读行为的详细信息，以及如何以一种方式呈现内容，使其容易找到和理解信息。
信息技术服务总监斯科特韦德（其）
The University of Montana Western