NielsenAttending this course and passing the exam earns1 UX认证信用, which also counts towards the optionalInteraction Design Specialty.
了解有关NN/g的更多信息UX CertificationProgram.
网页用户体验设计
Designing successful web pages based on content priority, visual design, and the right page components to meet objectives.
顶部ics Covered
顶部ics Covered
- 高价值页：页面元素如何影响用户行为和页面效力
- Focusing design around page objectives
- Evaluating page design
- 了解人们如何看待网页
- 优先考虑
- 信息路径与信息气味
- 追踪证据
- First Impressions
- 人们如何扫描和阅读
- 收集这些数据的专门用户研究方法
- Organization, page structure and formatting content
- 指导用户
- Page density
- 在网格上设计
- Productive use of areas that typically attract less attention
- 提高扫描和理解的提示
- 剩余固定
- Layouts that match scan patterns
- Scrolling behavior and strategies for encouraging people to scroll
- Responsive design and mobile considerations
- Tips for taking the Responsive Design approach
- Prioritizing content across breakpoints
- 视觉设计: Increasing effectiveness by making the right visual design choices
- Emotions and perceptions
- 视觉层次结构
- 位置
- Balance and weight
- Color and contrast
- 动画
- 意像
- 呼吁采取行动
- 互动元素
- Carousels
- Image slideshows
- Filmstrips
- 模态窗口
- 常见页面的设计考虑
- 家庭页面
- Listing pages
- Category pages
- Landing pages
- Product detail pages
- 页面特定导航元素
- 功能页脚
- 在页内导航
- Persona targeting and presenting dynamic content
免费课程材料
免费课程材料
Report:人们如何阅读网络：眼镜证据
This 355-page report offers 83 recommendations for web writing and content layout, plus 102 detailed findings about how people read on the web, including scanning patterns revealed as we used eyetracking technology during usability tests.
格式
格式
The basis of the course is a lecture format with a couple of group exercises to reinforce the learned principles and guidelines.
The course also includes:
- 发现自己的可用性studies
- Plenty of inspiring screenshots that we deconstruct to show why they work and where they fail
- Opportunities to ask questions and get answers
UX Certification Credit
UX Certification Credit
Participant Comments
Participant Comments
“很棒的课程。我不是一个设计师，所以这门课程对良好的网络设计的DO和Notes提供了非常好的洞察力。”
Jason Wotts，品牌提取物
“This course was great to reinforce design principles I learned in art school but to make it relevant for on-screen."
萨曼莎·奥尔森，全国税务专业人士协会
“作为一名平面设计师出身的UXer，这门课程出乎意料地让人大开眼界，它提供了基于研究和可用性的指导，要么强化了我已经知道的东西，要么将我的设计本能抛在了他们的头上。感谢您为我提供了有关这些主题的新见解。”
Chanin Knight，Bixal
“This course was exactly what I was looking for. Good info on the basics of UX design with lots of application examples. I gained knowledge I can actually apply right now to my web projects."
Christie Balistrieri-Society of Actuaries
更多参与者评论
“听到实践背后的理论，真的很有力量，很振奋。如果你是一个网页设计专业这是一个引人注目的课程，带你通过一切你需要知道的和一些额外的，否则你可能从来没有考虑过。干得好，谢谢你！”
Simon Twining, DWP
“Very good balance of content and user examples. Loved the videos!"
克里斯汀·斯坦奇，期权清算公司
“Very helpful, informative and interactive. Therese was extremely knowledgeable and engaging. Really enjoyed!
金雷丁，无忧无虑的蓝色十字架蓝盾
“做什么和不做什么的好例子。许多与研究有关的实例。”
Christian Nilson, Tetra Park, Sweden
“它使您能够更好地了解网页设计的最佳实践，并利用许多用户体验研究。”
Jose David Rojas Castro, BAC, Costa Rica
“我强烈推荐这门课程。将抛光，组织，并在一天内包装这么多有价值的信息和最佳实践。”
Bridget Jackson，Wells Fargo
“演讲者才华横溢——清晰明了，非常引人入胜。我已经涵盖了大部分的材料，但它是伟大的，有一个更新更新的所有和学到了很多新的东西。”
Julie, University of Warwick
“The course provided a thorough overview of web page design. I found videos of user behavior particularly helpful in understanding user goals. The class included small group activities where we applied concepts to actual case studies."
Michael Gottlieb, DHS
“很棒的课程！我希望我团队中的每个人都可以接受它。我学到了很多新的信息以及如何表达并验证我们已成为UX设计师的方法。”
Kari Christie，亚利桑那州立大学
“Excellent topics covered, very functional speaker, clear and interactive, I strongly recommend."
杰罗姆，坦萨集团
“喜欢整个视频的使用来加强概念。”
Josh Anderson, PRG
“绝对必须 - 如果您不是设计师，而且是一个内容创建者，这适合您。如果您是设计师而不是内容创建者，这就是您的！这都是所包围的，因为它专注于我们所有人专注于 - 用户旅程。“
沃里克区议会Eric Walton
“太好了！金是个了不起的老师。这门课太棒了！”
Matt Denny, NAWCWD
“Loved the exercises and examples. Therese was excellent!! Very knowledgeable and approachable."
Sara Fitzgerald, Procter and Gamble
“Loved the class. Had a lot of great points about how to better design web pages."
北美福北欧马利
“In this course you'll get tons of real-life examples of bad and good design choices regarding lots of design challenges."
Peter Hörnell, Innofactor (Cinteros)
“Great overview on web structure and component, in order to optimize it for the goals that was designed for, is it useful? Communicative? Functional? Questions always on your mind."
Pablo orensanz Zapatero，CapgeminiEspañaS.L.，马德里
“伟大的球队练习——相关的例子——覆盖d a lot of aspects that many designers don't usually think about."
Vinod Krisnan, Entrust Datacard
“Good knowledge about the topic. Really an expert."
Divaharlal Divaharan, Qatar Airways
“This session was really insightful. I was reinforced on skills and knowledge that I already had, but also gained knowledge on topics I hadn't dug deeper into. This knowledge gained will give me the confidence moving forward; being able to provide thoughtful/knowledgable feedback and recommendations on UX design."
Olivia Karschnik, 3m
“I really enjoyed Therese's class. It was very engaging and the activities we did were unique and interesting."
Courtney Christian, Sentry Insurance
“Therese was intellectual, but approachable, and clearly passionate about the course."
维多利亚罗宾
“大能量，即时智能信息，适用于工作中的项目。”
Chris Kowalski, WEC Energy Group
“Therese是一个梦幻般的演示者，非常适合。这个信息提出了多年来加强了我所学到的东西。”
杰西卡·杜福尔，旅
“Web page design provides good theoretical foundation and practical reinforcement of critical approaches to evaluating and improving page layout for a better user experience."
蒂根奥巴，摩阿
“It was a very informative insight into web page design The course touched on grids, balance, elements of design, and key usability principles illustrated by authentic "real world" examples and actual usability tests. Very professional and educational."
克雷格服务，岛屿健康
“大课程内容和交付。给了我很多，以反思我们如何设计页面。”
Stephen Kavanag, ACT Government, Canberra
“Great course! Definitely learned many new design concepts in good detail. Speaker was great and made the course fun. Would recommend."
Sayeed Sharif, Pure Facts Financial Solutions
“Therese covered a ton of topics with great descriptions as well as positive and negative examples."
Elijah Finch, Sandia National Laboratories
“整体阶级。学到了很多东西。”
Amber Allen, Greenway Health
“与昨天一样，我发现这门课程非常有趣，易于遵循和理解。我还为她之前的培训进行了考试，发现通过遵循她的解释，它足以通过它。谢谢。也谢谢。也谢谢你再次做得很好，就会有很多例子，因为它有助于记住所有这些概念和定义，考虑到我们本周接受了很多。“
Linda Oscar，国际航空运输协会，瑞士日内瓦
“本课程非常适合学习设计直观、可用网页的最佳实践。”
Charles Steininger，Bellese Technologies公司
“I thought she did a great job. She covered all the topics I care about thoroughly."
Brandon Cover，沙特国家实验室
“This is great for people who want to improve their design/dev skills. It gives insights that are not fully thought of in the dev world."
Joey Froemling，Vizient公司。
“Kim is a great subject matter expert. Generous with her knowledge, taking the time to ensue you understand each topic before moving on."
Anstey Bligh，自由职业者，英国
“这门课程是有益的，我学到了许多可行的事情来申请真正的工作生活。只有概念，教师用户真实的例子和与群体交互混合。这一混合物有助于实践所提供的所有提示和技巧课程。“
Joana Paz Cardoso，阿姆斯特丹ServiceNow
“This course was intended to be a refresher but I found that I learned so much more then I expected. Kim is a fantastic instructor and I highly reccomend this course to anyone who is starting out in Web Design or is a Pro."
Elliot Mayer，AOT Technologies，加拿大温哥华
“伟大的课程涵盖了最佳实践以及在设计网站时要避免的事情。”
David Bilbo, Acworth
“This course had the perfect balance of real world 'rules' for fixing/spotting issues, but also taught you how to think your way around a problem."
Joshua Harbor，Precocity LLC，德克萨斯州艾伦市
“这门课的结构和内容都很好。虽然我在用户体验设计方面已经很有经验了，但我觉得这门课程很有启发性。这些年来，我积累了很多基于直觉和经验的知识。能够在知识上用“正确的词语”是很好的，它验证了我的假设，并帮助我用更专业和一致的术语来解释它们。这门课程还帮助我澄清了对某些设计解决方案的疑虑，甚至让我纠正了自己犯的几个错误。”
Aime Menendez, Davenport, FL, United States
“Therese是一个优秀的教练，我真的觉得我从这门课程中学到了很多。我已经有新的想法，我想实现！”
Michael R.
“Course contains practical material, that can be applied at work. Lots of examples that explain the terminology. Need to stay alert during all the course to not miss anything."
Maria Shokalo，CCC，多伦多加拿大
“哇！作为一名设计师，我对这里的所有事实都很着迷。这个类加载了这些有用的信息。它确实为你在设计中可能经历的失败和成功提供了一个结构化的解释。仅仅凭直觉就能很快转变为主观判断。但是对行为模式的更多了解确实简化了设计过程——它消除了“坏”选项。如果这门课不吸引你，你真的不能把它当成设计师。这些信息让人觉得至关重要。测试用户的视频非常有趣！我喜欢它！团体活动也很棒。第一天的工作坊太棒了。我们小组很快就联系上了。第二天…没那么多。我们大部分时间都在与一个人的技术问题作斗争。另外两个人不参加。所以是我和另外一个团队。感谢特蕾丝组织了一次精彩的会议！她看起来很有风度，做了一个出色的演讲，使这一切如此有趣！她花了一点时间简要地向大家展示了研讨会的周到。她选择的例子切中要害，各种各样的网站给她带来了清晰，她还轻松地处理了一些复杂而难以理解的聊天问题。好极了！”
Jeffrey Ayling, Philadelphia, US
“我会说它为网络设计提供了坚实的基础，它是相关的和最新的。
我发现重新访问这些区域会让人耳目一新（我以前有过UI经验）。我喜欢演讲和分组讨论的结合。”
Alejandra B，欧洲环境署，哥本哈根，丹麦
“这对我来说是一个很棒的kickstart，即更多地通过使用UX研究，也开始实施学习进入设计。Therese是一个梦幻般的促进者。从我的脚趾上一直到9点，这是一个梦幻般的促进者。这是我第二次进入了一个NNG课程，我喜欢如何使用突破室，池和聊天进行集成。我真的很喜欢它分为两天，这给了我时间来反思这些学习。“
Johanna Norberg, Conversionista!, Stockholm
“The course was well structured and high quality. The interactive parts let you try out what you've just learned immediately, which helps to memorize the concepts better."
Sarah Roediger, Contentful, Berlin, Germany
“The instructor was highly energetic, engaging and had a good connection with the crowd. She exhibited great ethos, pathos and logos throughout, and the level of interaction with my fellow classmates was not only fun, but also reinforced my learning perfectly. Highly recommend!"
Rohit Shukla，黑胡椒有限公司，Leamington Spa;英国
“This course is incredibly insightful and very interesting. It's also very interactive and hands-on, which is a great way to learn! 10/10 would recommend this course to anyone interested in UX and/or web design :)"
Taylor Clinton, JJ Keller & Associates, Inc., Oshkosh, WI, USA
“As a content designer, this gave me the know-how to speak with UX designers and web developers to improve the experience for our users and make the organisation more successful."
Tristan Viscarra Rossel，Veteran事务部的部门，澳大利亚
The web page is the most basic and foundational unit of the web. Often we spend a lot of time designing complex website elements such as navigation and user journeys, without ever evaluating the effectiveness of the individual pages themselves. Whether a landing page, a product page, or any other page type, each web page should be built with a purpose and a goal for the business as well as delivering on the user’s needs and expectations. Understanding the key design considerations that collectively create an effective web page for you and your customers is critical.
In this course we specifically dissect page design and the design decisions that influence the extent to which a page performs for users and your business. We will discuss in detail common page types and the design considerations that contribute to their success. Some of these concepts include: guiding the user to important content through visual design, appropriate use of imagery, and choosing effective layouts.
Samantha Spacone, Graphic Designer
PromGirl, LLC
Please note:This course focuses on web page design, and does not cover interactive tools or web-based applications. If you are designing web applications, please consider our course onWeb与桌面应用程序设计.