Attending this course and passing the exam earns1 UX认证信用, which also counts towards the optionalInteraction Design Specialty.
了解有关NN / G的更多信息UX CertificationProgram.
有说服力和情感设计
创造触摸，说服或激发你的观众的令人愉快的体验
Topics Covered
Topics Covered
- 了解信任及其在信誉和喜悦中的作用
- 情感和喜悦的理论
- 情绪设计的水平
- Components of delight
- 成功情绪设计对品牌与业务的影响
- 超出用户期望
- 创建充满激情的返回用户
- Crafting a brand experience
- 情感和认知
- 用户需求的层次结构
- Kahneman's System 1 and 2
- 认知缓解和认知应变
- 人类的自动化
- 认知偏见：启动，锚定，框架
- 认真处理预付款通知用户留下或决定
- 影响原则
- 互惠
- 承诺和一致性
- Social proof
- Liking
- Authority
- 缺乏
- 表面设计
- Enhancing credibility and communicating value
- Visual polish to increase perceived value
- 美学及其对信誉的影响
- Microcopy techniques to connect with users
- 动画，触觉和响应
- Humor and tone to engage with customers
- 如何有效地衡量和测试可信度和喜悦
- Deep design
- Increasing performance and limiting distractions
- 为新手与专家用户创建多层体验
- 游戏和娱乐在令人愉快的设计中的作用
- 应用框架设计令人愉快的互动
- Overcoming obstacles with stakeholders and getting buy-in
格式
格式
本课程是讲座格式和参与式研讨会的组合。您将参加小组练习，以加强学到的原则和技术。
该课程还包括：
- 来自我们自己的可用性研究的调查结果和视频（包括眼镜）
- Screenshots of designs that work and don’t work, and why
- Hands-on exercises with feedback from the instructor
- Opportunities to ask questions and get answers
UX认证信用
UX认证信用
参与者评论
参与者评论
“令人敬畏的会议！发言人是娱乐，内容完全充满了现实生活的有用信息。我几乎每个幻灯片都记笔记了。一切都非常有用！”
妮可基尼，福特汽车公司，迪尔伯恩，MI，美国
"Very practical course on how to influence users in the right way. I left with a ton of ideas on things to test and change on my site when I get back."
Melissa Jones, Glasses.com
"I've always been fascinated and intrigued by the reasons behind why humans do what we do. This course took a deep dive into the psychcology behind human behaior. I was very impressed by how much we covered in a depth that was impactful. Everything tied seamlessly into one another and I feel I already have retained a ton of useful information to take action on. I'm also very inspired to continue my own research in this field. I would highly recommend everyone experience this course."
Jacquelyn Halpern，船坞
“这是一个非常有用的课程。作为电子商务网站的设计师，这绝对可以帮助我改变转换。”
Danielle Paff，Taylor Corporation
更多参与者评论
"Loved the mix of theory and practical application so I can put these concepts to work on my own site."
Natalie Webster, Children's Hospital Assoc.
"I was hesitant taking a class about "emotion" but I gained a LOT from the class. Great concepts. Put concepts to a lot of vague ideas or unknown reasoning for why I feel certain ways seeing different designs."
Renae Hummel
"Refreshed my thinking and gave me good priorities when designing experiences."
彼得米德尔顿
“我真的很从本课程中学到了很多。非常有趣的信息。Therese是一个梦幻般的公开演讲者。我期待着在未来采取更多的课程。”
Mary Formanek, Phoenix, AZ
"Found the lecturer excellent in delivery of the course content. The structure and content of the slides is organised in easy to follow fashion and found it very understandable. Straight to the point. Many real-life examples using known sites."
Astrid Tomac，Fleetmatics，爱尔兰
“这一点有很多抽象概念 - 我很高兴从课程中得到理解的课程，从团体练习和开放结束的讨论中有强烈的加强 - 谢谢！”
Rohit Shukla, Black Pepper Limited, LEAMINGTON SPA
“我肯定会推荐这门课程。我拿起了这门课程，自从我在墨尔本以来凌晨2点半睡着了。但课程内容如此善良，直到上午9点一直熬夜。有说服力和情感的设计课程就是令人惊叹的Therese，Kudos！希望我总有一天地亲自见到你，我希望我能像你一样地教学，总有一天。“
Abhishek Suresh, Bupa Health Insurance, Melbourne, Australia
"Our target users are trades workers for heavy manufacturing, so boosting credibility is an uphill battle. Therese has done a great job to supply me with the necessary tools to help us build their trust."
“这次会议很棒！凯蒂清晰，乐于搞，她介绍了在研究中良好的材料，但仍然直接适用于我的工作。我们覆盖了很多地面，但我并没有被信息所淹没。”
Christopher Burdick, Moody Radio
“演讲是充满活力的，有趣!!所涵盖的材料非常有洞察力。”
Brittan Reinhart，锡安和锡安
"Fantastic energy. Super clear and interesting examples."
Mathew Cooper，万事达卡
“显示这些方法如何成为一个非常强大的交付工具，例如游戏。”
Paul Gillespie，标准生活
“这门课程对于那些有基于转换的目标的人来说非常棒，特别是在电子商务中。”
Tasha Lovsin，研讨会
“引人注目，全面的信息 - 凯蒂是一个关于有说服力的网络设计技术和研究知识的百科全书。”
Morgan Huff, VCU
"Great examples (visuals) and case studies to support theories."
Shaun Myles, Influence Catalyst
“Katie在一个圆满的课程中，有很有趣的任务和备用的备份。肯定推荐！”
Monica Kars, SRC
“这门课程很棒。它涵盖了许多不同的有说服力的网页设计属性，整体课程非常有吸引力，所有这些例子都很容易理解。”
Amy Padres，SimpleView，Inc。
“爱这个课程！如果您正在进行任何类型的电子商务，不可或缺。”
Gabirel Marley, Build Direct
"Loved this! Was a lot of material, Katie is a rock star covering it all! Great tips & vocab you will be able to take back & use right away not only to persuade externally but internally as well."
Iris Mack, Penn Medicine
"Great overview of the way behavioral science affects human decision making when it comes to web use."
Ksenia Arie, Red Brick Health
“虽然我不在UX中，但这堂课对我来说是在SEO的一个人。搜索引擎高度价值的良好用户体验，所以我也是如此！”
Tracy LeGaut, Simpleview
“快节奏，丰富的有价值的内容，吸引着大量的酷提示。”
Daniela Penati, John Muir Health
“我真的很喜欢老师。我觉得她was very knowledgeable. This course was really interesting, I learned so much. What's interesting is that I've learned more than just about people and websites, but about people's behaviors in general."
Marcus Davis, Northrop Grumman
“如果您想了解为什么您的用户不再返回您的网站，那么很好的课程。凯蒂是惊人的教练。”
Levent Demir，Unibet
"I was pleasantly surprised this course was rooted in behavioral economics/psychology. It's an often implied part of design & UX."
Devin Brown, Audience Partners
"Katie is an incredible instructor, her energy, delivery and overall approach is very enjoyable. Great topics covered with lots of very useable concepts and world examples to solidify those concepts. Truly a great class and incredible instructor."
Josh Awesome, EA
"Great insights from research and meta-research. NN/g has done legwork and stat aggregation that we are too busy to do."
Pete Brown，亚利桑那大学
“凯蒂做了一个很好的职位，提出了研究的事实和见解，并将其应用于我们自己的设计和产品。”
Emily Schepp, Giant Creative Agency
“今天的介绍的平衡和路线图很棒。我能够随着当天进展的那样容易地综合我的思想。听到道德的平衡也很高兴，因为它经常被忽视。谢谢，凯蒂:)”
凯特，钥匙台
“凯蒂在将班级的概念应用于现实世界的应用方面做得很好。”
Courtney Dockter，Simpson Propert Group
"I feel Therese provided great examples to match and reinforce her information. I feel the exercise was beneficial and helped reinforce what we had learned earlier in the course."
Kristin，Marshfield Clinic
“我获得了一个新的词汇，即在讨论工作中的这些UX问题时，我可以利用。”
Jessica Dufour, Bridage
“卓越，非常有信息，很多想法要带走。”
亚历克斯咀嚼,Itech媒体,英国
"I love this course and Therese is fabulous. This is the course I was expecting/wanting and the content is so relevant and done in a way that is simple and easy to apply. Highly recommend this course and Therese."
Niki Kruszka，英国尼基舒斯设计有限公司
"Very professional, specific and useful. Therese was very knowledgeable and provided a lot of great relevant and practical examples."
SimonHögströmRønbøl，在线结果A / S，丹麦
“总的来说，一个很好的课程。非常乐意参加。10/10。会推荐给同事。”
Jesper Laundsen,丹麦Royal Library, Denmark
“用一些经验丰富的uxers熟悉一些熟悉的话题轻轻地开始，但在可用性测试期间潜入了真实用户的更具体的审查和视频。”
Esther Gould，参观苏格兰
"I really liked how we covered a ton of helpful tools we can apply on a daily basis. The presenter is very likeable but it was exhausting to go through all those slides/points. I guess a couple more exercises would be active and fun, I liked the usability videos."
Erfan Tahono, Affinitas, Berlin, Germany
“理论的非常有用的应用以及它们如何在工作环境中使用。我可以将此与我在工作的任务中联系起来，现在有关于为什么有些用户研究结果的想法已经表现出对特定方式的表现以及它们的表现信任（或不）我的一些内容。“
Natalie Smithsom, HM Land Registry, UK
“我喜欢这个课程的组织，按积分进行，是一个很好的推动概念的方式。扬声器很棒，我想在将来读/跟随她。”
Elisabetta, IC Digital, Italy
“为我提供了有关心理学的额外洞察力，支持用户行为，并给了我一系列想法来测试和实施。”
英国谢菲尔德大学斯科特城堡
"This course has made me think about our users in a number of ways I didn't even consider before. Examples from vastly different industries could prove to be applicable across my industry and more."
保罗C，英国服务亲和力集团
“课堂上的讨论比平常更有趣和有趣。班级订婚。任何想要更加了解如何道德上建议的人应该接受所需行动的人应该参加这门课程。威尔士们参与了乐趣。内容是如此有趣的，我非常兴奋地了解有关Daniel Kahnmen和Amos Tversky的更多信息。我读了“撤消项目”并喜欢它！“
Sophia Goreczlay, Synopsys
"Loved the clarity and succinctness of presso. Really well designed and delivered."
Rebecca Cornwall，News Corp，悉尼
“完全包装有研究数据和示例。”
Asif Shahid, Harvey Norman, Sydney
“非常丰富，系统和实用。现在我有一套坚实的工具来使用并适用于我的日常设计工作。”
Junnan Ma，Yoghurt Digital
“立即有用的见解，我可以带回家帮助用户和我的组织更成功。”
特里斯坦Viscarra rossel，退伍军人事件部门
“这门课程是如此相关！奇妙的信息和活动使我能够快速应用我的学习，并在家中申请一份优化列表，我可以立即申请。”
Tahlia Stace, University of New England, Armidale NSW, Australia
"I have been lucky enough to be in several of the courses let by Therese - she is an amazing guide. She gave me a lot to think about and has validated a lot of my assumptions I've made for our user/users journey. I can't wait to apply my new learnings. Always upbeat and professional. Thank you."
Kristie Bedgood，Alchemy
“这门课程是美妙的。Therese做了很大的涵盖复杂概念并将其与数字接口相关联。我秘密地享有9个提示，以建立信任和影响原则。”
Elom Omiwole, Arizona State University
“这是一个非常有趣的主题。从事和令人惊讶的事情，你通常不会注意到。同比是有趣和高能量。”
Laura Prichard，Gravel Epperential
"The best UX course I have taken. I love how the information is backed by research and logic."
Caleb Bahr，沃尔玛
"I absolutely loved this course! The real-life examples were most helpful. Therese is a fantastic speaker and a pleasure to learn from."
迈克尔洛科克，戴尔
“喜欢在设计中使用的心理元素的大专注，以影响用户的情绪。”
尼尔克莱切纳，塔兰特地区水区
"Great presentation, full of humor and practical examples. Plenty of takeaways that are directly applicable to the design of our online experiences to increase customer's joy and decrease annoyance. Love the slide design too, nice work!"
Matthew Finlay，安全服务FCU
“Therese Lighte Energy，思想挑衅课程或有说服力的和情感设计，加强和扩大了我对主题的了解。”
Mandi Dillard, Wolters Kluver
“我真的很喜欢将Theresh在主题周围激情。她传达了我所听到的想法，但以一种更可消化的方式。期待与我的团队分享。”
Ryan Johnson, USAA
“学习设计原则和实践背后的心理对我来说是巨大的。它为我所拥有的简单本能和习惯提供了真实的背景和宝贵的知识。”
金伯利托马斯，博伊兹艾伦汉密尔顿
“我一直在数十年超过10年，课程最初是持怀疑态度，即课程可以提供很多价值。但是，我不仅走了新的学习和概念，而且最重要的是我可以带走和实施的实际想法和实践在我的工作中。”
Leila Abutaleb，BC Hydro
"This was one of the best virtual courses I've taken. Therese was great, Katie was a helpful and responsive moderator, and the support team was quick to address any tech issues. There was enough variety to keep your attention. The polls, chat, and breakout rooms kept things lively and interactive. Thank you!"
莎拉莫赫斯，Intuit，旧金山
"It was very interesting in knowing how emotional people are in turns of decision making. Definitely something good to understand for designing UI or thinking about design strategy. Understanding the users and their emotion can make a huge difference."
静，橘子银行，多伦多
“在这门课程之后，我确定在设计用户界面时的决定中，我可以预测用户对用户有什么影响。这么有价值的经历！”
Marina Bošnjak, VNTRS Consulting AB, Stockholm, Sweden
“很棒的课程，很棒的内容。Therese做了很大的教导和解释。”
David Bilbo, Acworth
“我喜欢将原则的原则编织到她的课程中!!!让我觉得我们正在经历教训，而不是只是阅读和听取这些理论。超级参与和信息。”
Tan Sei Yee，新加坡政府科技局
“本课程将改变您对用户的情绪和地址如何捕捉用户的心灵。”
Fabian C. Schade，Conga，San Jose，美国
“在参加这个课程后，你在很多网站上看到的很多东西都会有更多的意义，我在这堂课中经历了很多Ahaaaa的时刻。”
Alez Zumeili, Amman, Jordan
“课程非常良好，非常专业。演讲者在主题中有很多经验，也在提供在线课程。一切都很自然。”
Carlos Lleó, EUIPO, Spain
"I loved the speaker's positive energy, it was obvious she genuinely enjoyed the topic!"
朱迪，英国
"Therese and Alita were great. The presentation of content was clear. They were engaging and made the seminar fun by using and demonstrating some of the concepts as the activities. I appreciated their good energy and the class also had great participation as a whole."
玛丽特鲁埃尔，伊别诺伊州奥克兰，奥克兰
“我真的很喜欢有说服力和情感的设计课程。所涵盖的主题是令人着迷和适用的。教练（Therese Fessenden）和主持人（Alita Joyce）非常棒！他们是友好的，知识渊博，平易近人和乐趣。总体而言合适的参与平衡，指导，民意调查和突破会话之间交替。我强烈推荐这门课程！“
Heather Bennett，Visa，Austin，TX
"This course really helped define aspects of design that affect people—aspects that I could only feel intuitively before, or guess at. I feel like I now have concrete concepts and the language needed to talk about these parts of design and have more robust goals and metrics to go by."
Arlyn Ramos, Sae Design Group, Honolulu, HI
"I'm really grateful to join the course because the topic has so much more to do with my current role and my future endeavours. This will help me a lot to level up my thinking especially with campaigns and collaterals that I do with my work."
Camie Santiago，Philam Life，Manila，菲律宾
“凯蒂的巨大交货和分享。它加强了我对信任，人类行为和有说服力和情感设计的应用的了解。”
Gabriel Cheong, Singapore
"Like a knife sharpener for dull websites! These guidelines will make all your projects sharper."
Bridgette Huff，Comerent Neturn for Orne Salce
(Previously titledPersuasive Web Design)
你最后一次真正享受数字经验是什么时候？专注于品牌，设计和可用性只是起点。了解动机和行动背后的心理学以及如何将其纳入您的设计过程，可以将您的用户体验到下一个级别。
In this course, we discuss psychological principles behind persuasive and emotional design, and unpack the strategies for creating “delightful” user interfaces. We cover practical, gimmick-free techniques to motivate users while enhancing user delight and analyze real-life implementations of these techniques. You will learn how to apply principles of persuasive and emotional design to foster a loyal community of engaged customers.
Nichola Wilkinson
Rift Accounting