有说服力和情感设计

创造触摸,说服或激发你的观众的令人愉快的体验

(Previously titledPersuasive Web Design)

你最后一次真正享受数字经验是什么时候?专注于品牌,设计和可用性只是起点。了解动机和行动背后的心理学以及如何将其纳入您的设计过程,可以将您的用户体验到下一个级别。

In this course, we discuss psychological principles behind persuasive and emotional design, and unpack the strategies for creating “delightful” user interfaces. We cover practical, gimmick-free techniques to motivate users while enhancing user delight and analyze real-life implementations of these techniques. You will learn how to apply principles of persuasive and emotional design to foster a loyal community of engaged customers.

“梦幻般的信息和见解。基于所学到并看到的内容,能够在午休期间对我的网站进行一些调整。在一天结束时立即影响。”

Nichola Wilkinson
Rift Accounting

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格式

UX认证信用

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