PersonAs：将用户数据转换为用户居中的设计

"I loved the hands-on nature of today's seminar. Very tangible exercises. I thought Kim was knowledgeable and presented her material well."

Chris Carpenter，CBN

"Kim naturally and expertly presented why, what, how, and how-not-to personas. I now feel confident in assessing and creating personas for my clients."

Ehow Chen, Ambition Data

“严重神奇和有价值的课程。实际上我feel like after taking this course I can take what I learned and apply it to my job. This course was extremely valuable and I know I'll be able to make an impact on my company's goals."

Amanda Sandbeck，Jamf

"Personas is such a broad & loosely parametered practice but it holds so much potential value. Kim's course was a perfect balance of real-world examples and practice and application through exercises. This is my favorite course so far."

Ariel Wooten, IRS

“我的组织已经讨论了许多次的产品和服务的角色。通过今天的演讲和参与过程的每一步，我终于准备主动引导了我的团队并发展自己的课程。”

Nate Casimiro

“我学到了很多在金正日的形象类!她是一个great speaker and gives a perfect balance between showing and doing. Highly recommended!"

Seth Wagerman

"Right mix of lecture & exercises. Exercises helped us learn faster."

Karen Renner, Nestle Purina

"Amazing resource for building and using personas!"

Devon Singh, Honeywell

“一切都很完美,包括t的长度he exercises! Loved the rocks example, that was so creative. This was the best course I've taken so far at the conference! I will go back to my team with the confidence to implement personas and help our start up grow in the right direction."

Lexi Neubauer, Mac & Mia

"Very happy with the course. Covered all the topics I was hoping — from making the case to how to measure success."

Anne Richardson，Studionalth

"I've obtained persona enlightenment."

James Hsu, Silent Letter Studio

"I''ve learned invaluable info that I can take back and start talking about and planning for."

Chris Metzger, TEKsystems

“金总是杀了它。她平衡了例子，练习，讨论和提示。我爱她的课程。”

Ameie Sirois，购物

"Great job! Love the use of emoji characthers."

Linda C，HMH

"Kim was so engaging! I learned so much more than I thought I would."

Wendy Leblanc.

“本课程以一种非常可达的方式教授，这对我的情况感到意义。”

Adam Fields, Follett School Solutions

"Well designed personas make the difference between a good and bad experience. Kim tells her story about personas in such a way you will change your way of working and make personas important along the whole process in your company."

Guillaume Thys，Deloitte Digital

“很有意思，我学到了我目前在我当前的项目或未来其他项目上使用的很多事情。”

Gill Balcaen, Movify

“流程角色。不错的例子benefits and how to apply to product pipeline."

Aoife Suelly, Ireland

“金是一个伟大的演示者！她在练习期间有信心和知识渊博，而且在练习期间帮助指导，但不是手握住。她拍了一个抽象的主题，并帮助将其分解为可用的信息。”

Maggie McMahon，Des Moines，IA

“伟大的课程材料 - 我觉得我已经让我更好地了解如何创造和使用角色。以及我团队的一些热情计划！”

Claire Howell，进入大学伙伴关系

"This course covers everything personas but manages to focus on the most important use cases."

Johan Steinberg, University Hospital North Norway

"In depth persona understanding and also the challenges faced in persona creation in an organisation were well explained."

Eshani K, Sanach Studios, India

"This course really showed me the value of personas and how it can be incorporated within the workplace and with clients. Highly recommend!"

Hazel Ho，用户做了什么

"A well presented course that clearly shows why and how to use personas, and most importantly how to get everyone on board."

Adam Gray, Unidays

“我们已经在我们的工作中使用了Personas，但我可以带走很多提示。我会强烈推荐给UX的任何人！”

Laura Paplauskeite, Bit Zesty

"Great presenter that gave a good insight into how to create and implement personas both with theory and excersises."

Sofie Asplund，知识立方体

"It was amazingly refreshing of my knowledge, so thank you so much. I'm inspired and ready to launch new products not only to my users but also to my company. Some new changes in their opinion about UX and its utility. Thank you for it. P.S. Amazing part about translating personas from UX-team to all team/company."

Valeriya, Alfa-bank, Moscow, Russia

“一个伟大的球员来到了几年，但从来没有直接解决。”

Ascanio Colonna di Pauano, FCA Italy

"Great course and great presentation. Lot of details to make a print and provide examples. Loved the course excersises that seemed very real."

Doll, OECD

“当您知道角色是什么时，非常适合理解和获得技能，以便不确定如何执行.Kim是一个顶级的展位。

Sara Chokr, Itech Media

“Kim解释并呈现出来，落后，创造比我今天预期的人物的科学，我遇到了来自世界各地的非常有趣的人。如果您正在寻找彻底，准确的Personas - Kim是你的女孩！“

Monike, London

“页面带您乘坐令人兴奋的旅游从数据到角色设计。在课程中，您可以感觉到您所在的位置，但您永远不会自行掌握。”

Maaike van den Haak, Vrije Universiteit

“Kim做了一个很好的工作，展示了角色的价值。我的思绪与我的团队的想法爆炸了！”

Matthew Denny，海军航空战

“这是我通过nn / g拍摄的最有趣的课程。金是一个真正的顶级展示者。合作练习很有趣，学习可以每天应用。”

Lisanne Wirth，Folsom，CA

"Great style of teaching. Real world examples you can relate to."

Abul Siddique，Salesforce

"This course was awesome! There was a clear process drawn out that I am excited to start using with my company."

Sabrina Alaimo, Toronto

"I found that it not only refreshed my previous learnings from Alan Cooper course, it flushed out a lot of detail including getting buy in."

Helen Briggs-Killinbech，RBC

“我一直在ux大约10年，并为几个项目创造了角色。即使我知道如何做到这一点，课程也给了我更多的信心和批准的方法来解决！”

Andrea, Google

"Loved hearing a formal persona process to follow. It'll keep us focused as a team."

Andy Patrick, Jan Kelley

"It was helpful to take the course material and apply it with sample scenarios with a team. I gained a lot of interesting insights and perspectives from others that made an exercise that I thought was a no-brainer become more dimensional and thoughtful."

蒂芙尼huynh，vizient

"Kim was a great instructor, especially as personas can be an elusive subject. A good mix of content and exercises to help craft personas to meet business objectives."

Stacey Radcliffe, Belron International

"I loved that Kim was real with us. You could really tell that she has actually done everything she taught us and believes in it."

凡妮莎，趋势科技

"Great techniques for actually creating personas and how to use them effectively."

凯文奥哈拉，查塔姆金融

"Far and away one of the best and most practically useful courses I've done through NN/g. She put a lot of research and work into this and it showed. She did not have to rush, was well organized and struck a perfect balance of lecture, Q&A and group exercise."

Jamie Wolf, Dolby

"Helped me to understand the whole personas lifecycle: How to get stakeholder buy-in, how to create effective personas, and how to use personas effectively to keep them alive."

Adam Bradley, Ey_Seren

"I absolutely loved this course. This course did a fantastic job giving both a high level overview of methods to craft and utilize personas effectively as well as a great interactive session to dig into the details on how to create valuable personas as well as understand and communicate why this is an asset to the UX process."

Becky Sroufe，Trinity Health，Inc。

"This course was great. The hands-on exercises really helped enforce the lessons and the instructor was very knowledgeable."

Karen Goliger, Boca Raton, FL

"I loved the step by step direction and layout w/solutions for every budget and team size."

Gianna Biocca, University of AZ

“金的能量超级吸引力，她带着很多信心领导课程。这些材料是相关和东方的。整体梦幻级和会议！我非常强大，强烈推荐！”

思科哈哈，思科系统

“喜欢练习。他们并没有过于复杂。我觉得这对理解创造角色的过程奠定了良好的基础。非常引人入胜 - 享受令人难以置信的那一天。”

Libbie Forden, University of Newcastle

"Great insights about Personas! Worth taking this course for sure. I will recommend to my friends."

Balakrishnan Sundaram, HCL Technologies, Bangalore, India

"I really enjoyed this session. I develop a lot of personas but I still felt I learnt some new skills and some different methods to analyse the research."

Katrina Riddle, The Outliers, Sydney

“在所有行业的深度和很多很棒的例子中非常孤独。”

raissa rosowski，金星时装公司

“Kim在角色上的课程非常有帮助。我觉得我学到了很多我可以回到愿组织使用的很多东西。我也很欣赏她的演示风格。非常专业。”

雷切尔银行，Abercrombie＆Fitch

"I thought I knew enough about personas, I guess there's always more to learn. The course goes beyond the basics and puts personas to work!"

Edgar Ancaldu

“很多关于角色的信息和知识，但以一种似乎似乎的方式呈现了！金在似乎是一个似乎似乎是一个故事而不是课程的方式，这是惊人的。”

Akshalta Prabhu

"Favorite class yet! Very engaging and hands on. Helped reinforce principles learned and made the class fun! Will easily be able to apply right away! Thanks for a great day."

Leanna Tennant，驾驶者保险

“真的很喜欢综合和突出专访资格数据的练习。在我日常工作责任中对我处理的事情非常真实锻炼。”

Steve Mapes, CNH Industrial

“小型和大型组织的有用信息和实用策略。”

Morgan Romero

"Great insights and examples! Between case studies from Kim's experience and the in class activity, it was so easy to see how we can apply personas back home."

Chalyce麦克唐纳

"Kim was an engaging and knowledgeable instructor. She helped demystify and break down everything about personas — from creation to communicating."

劳伦舱口

"I feel so much more confident about creating and using personas with my team."

Rachel Finch, Intel

"Awesome session! Added important details to my foundational understanding."

J. Gibson.

"Kim was great instructor-very engaging and knowledgeable. After this course, I feel like I could build a true persona and make decisions from it."

Madison Stumhofer

"If you think you know personas you need to take this class! There are many tools to help you make personas more convincing. Class does a great job explaining the why and how to get the most value out of your personas."

Grace Buenrostro

"Coming from a quantitative segmentation background, I learned that you don't need always need tons of data to bring your target audience to life. I have never taken an in-person NN/g course but I thought this course worked really well online. Two days, 3.5 hours per day with a 20 minute break was the just the right amount of time. We covered a ton of material without feeling rushed. The break out room exercises were great and seamless."

Tracy Dennis, Intellego Insights, Houston

"After spending years reading articles and watching videos about how to create personas, and trying and failing to develop useful ones, I finally feel like I can put together an action plan and get started. And I think this time they'll stick!"

Sara Berkes, SHOEBOX Ltd, Ottawa, Canada

“我喜欢在线参加课程。您可以获得与人的培训相同的价值。它感到如此组织，您实际上通过使用Zzoom和Slack来获得每个人的问题和答案的书面记录。它是Sigher Sight Sigher Salah发送manbetx官网手机登陆用聊天的文章，而Kim则回答问题。“

Laura Riva Palacio, Chihuahua, Mexico

"If you think a persona is a demographic or role; you've got to rethink it. This class helped me understand that the knowledge of a person's aspect (emotions, thoughts, and the why's to what they do) is important when thinking about design."

Lloyd Ocampo, Federal Reserve, Atlanta

“这是我认为我用金而且一如既往的第三课程，一如既往不要让我失望能够以明确的方式提供优秀的信息。她也非常善于开设问题和谈话让每个人都感受到。“

威廉·拉比尔，AOPA，Germantown，MD

"Very useful course! This course talk about the different types of research that you could do, as well as the process to be able to build them correctly, and different alternatives to do it (depending on recourses and needs)."

Serguei Orozco, Amazon, Seattle

"This is the first NNg course/conference I've attended. I was really impressed by the delivery of the content by Kim despite it being online/remote. I went from knowing personas as a vague concept to having some solid ideas on how to develop and apply personas in my job and at my organization."

Chen, Arizona

“这是非常伟大的虚拟会议，伟大的班级，伟大的演讲者和主持人，伟大的队友进行讨论，以及我从这堂课中获得的很多知识。很开心加入这个课程。”

Muhammad Ihsan M, PT. Telekomunikasi Indonesia, Jakarta, Indonesia

“该课程在角色开发，用例和最佳实践的许多方面进行了无价的见解。

Aubrey Morrell，Kcom，赫尔英国

"It's great for product managers, product owners or designers who do not know how to effectively work with personas."

Monika Sznel, Demant Technology Centre, Warszawa

“Personas课程为我提供了很大程度上的创作，应用和价值，在当天有实际的小组活动，问题和答案的机会很多。”

肖恩迈勒斯，影响催化剂，伦敦，英格兰

"Loved how he used so many examples sprinkled through out the sessions!"

Larisa Rashid，Roche / Genentech，旧金山

"I knew what personas were, and I thought I knew how to construct them. Thanks to this course, I now know when and why to build them, and how to create ones that are simple, consumable, and memorable."

琥珀色asaro，ecw，ponte vedra，fl

“在角色工具是什么以及如何使用它更好的清晰度。”

Jaycluj-Napoca，罗马尼亚

“演示者非常了解，以非常有趣/对话的方式交付。鉴于维持兴趣的额外挑战，特别是在一天虚拟会议上。”

格雷格·突出，关闭兄弟资产管理，伦敦

"Its informative and gives an overview on what do you need to know about personas."

Mohammed Alanazi, HUED, Riyadh/Saudi Arabia

“我从Nielsen Norman课程中获得了大量价值，作为中级用户研究员。我学习了许多新概念并肯定了我所知道的，这是一个巨大的信心助推器。内容是参与的，讨论是鼓舞人心的我在我的职业中升级。“

Beth Devine, Stack Overflow, San Francisco

"This was a great insight into how to build effective personas, but also how to involve teams and stakeholders in the process and encourage buy-in. Great to hear Kim show examples of good and bad personas — I found that really helpful."

Steve Jackson, Applaud Solutions, Camberley, UK

"Although I've worked on personas a couple of times already, this course filled some gaps that I knew I had but wasn't quite sure how to find the right answers. I feel I can trust the information I received during this course rather than spending endless hours trying to find the right information (and then questioning if it's the right information) online. I would highly recommend taking this course as it's foundational for UX/Product Design work."

Julia Feld, Hotjar, Berlin, Germany

“Personas是我所采取的最令人愉快的课程，这是我的第三次会议。”

Joshua Scott，Booz Allen Hamilton