"If you're thinking of creating personas for your business, you need to attend this course. Packed with useful information, to make sure you get personas you can use, instead of pretty documents which are ignored."
Shift away from opinion-based decisions
How to put personas to work for you
Advocating for personas in your organization
How many different personas to define?
Extracting and prioritizing feature lists
Leveraging personas for user story generation
Examples of personas to deconstruct what works and doesn’t work, and why
"My organization has discussed creating personas for our products and services many times. Having sat through today's presentations and participating in every step of the process, I am finally ready to take the initiative to guide my team and develop our own."
"I loved taking the course online. You get the same value as in the in-person training. It feels so organized and you actually get a written record of everyone's questions and answers by using Zzoom and Slack. It was super useful having Sarah sending articles through the chat while Kim answered the questions."
"This is I think the third course I've taken with Kim and as always she hasn't let me down on being able to deliver great information in a clear concise manner. She's also very good about opening the floor to questions and conversation that allows everyone to feel involved."
"Gain much needed clarity on what the Persona tool is and how to use it better."
"The presenter was very knowledgeable and delivered in a very engaging / conversational way. Especially good given the additional challenges of maintaining interest over a days virtual conference."
Greg Nottage, Close Brothers Asset Management, London
“我从尼尔森诺曼得到很多有价值的课程as a mid-level user researcher. I learn many new concepts and affirm what I know already, which is a great confidence booster. The content is engaging, discussing are inspiring, and it makes me level up in my profession."