Personas: Turn User Data Into User-Centered Design

Successfully turn user data into user interfaces. Learn how to create, maintain and utilize personas throughout the UX design process.

Understanding your users is the core principle in user-centered design. But how do you get from knowing about users to actively creating an excellent user experience? Utilizing user personas as a design tool can help you accomplish just that.

用户PersonAs是您的目标用户的虚构但实际的表征。它们充当多用途工具,用于推动许多重要的产品开发任务,例如:创建用户场景,功能生成和特征优先级。从复杂的用户数据中创建,PersonAs采用一种有意义的格式,并在开发团队中创建用户的同情,确保您的用户始终是您努力的重点。

In this course you will learn methods for developing effective user personas as well as time-tested techniques for embedding them into your design process to aid in decision-making and inspire creativity along the way. You will leave with a full understanding of why personas work, and the skills needed to bring them to life and utilize them effectively within your own organization and existing methodologies.

"If you're thinking of creating personas for your business, you need to attend this course. Packed with useful information, to make sure you get personas you can use, instead of pretty documents which are ignored."

Georgia Rakusen
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